Coastline names Ryan Laughton VP of crop production and grower relations

Coastline Family Farms announced that Ryan Laughton has joined the company as the vice president of crop production and grower relations, a newly created position.Ryan-Laughton-Hi-Res

“We are excited to bring Ryan to Coastline Family Farms and strengthen our programs in crop production, harvesting operations, and grower relations,” said Robert Verloop, chief operating officer and general manager of Coastline Family Farms. “Our client base continues to rapidly evolve as consumers have more options and become more discerning. We are a grower-owned farming company with our own direct sales and marketing organization and know firsthand the challenges of a dynamic marketplace and the need to constantly evaluate, monitor, adjust and innovate. Ryan will be pivotal in leading our crop production efforts and our focus on 'Quality from the Field Forward' program."

Laughton previously worked for Growers Express and River Ranch Fresh Foods for a combined nine years, where his responsibilities included grower relations, crop production and harvest management. Most recently, he was the product development manager for Vilmorin, a leading vegetable seed company. Laughton is a graduate from California Polytechnic University, San Luis Obispo with a degree in crop science and a concentration in plant protection.

“I am grateful for the opportunity to lead the crop production efforts for Coastline Family Farms,” said Laughton. “When I met with the owners, Larry and Tina Cox, and the management team, it quickly became apparent that this was a company I wanted to join. The Cox family farming operations, combined with a network of family growers and the experienced Coastline salesforce, is a strong foundation for future growth and development.”

Larry Cox, chief executive officer and owner of Coastline Family Farms, said, “Ryan has in-depth knowledge of all aspects of vegetable production, harvesting and quality assurance. Combined with his strong work experience, personal integrity, and a keen appreciation for meeting the needs of clients, Ryan will be instrumental in our future success.”

Emerging trends to watch
As we continue to navigate this coronavirus world, we find ourselves in limbo. Some counties and states are optimistic about re-opening, using a phased approach and strict guidelines to ensure the safety of employees and patrons. Other regions find themselves in the same position they were in a month ago, grappling with this Read More ...
Industry Viewpoint: Strengthen communications in challenging times
Effective and good communication is at the heart of every sound leadership and management practice. From establishing clear expectations, setting big picture goals, building company culture down to fostering accountability, communication is always at the core of effective leadership. Clearly messaged, trusted Read More ...
Viva Fresh Wellness Reveal a success
When the Viva Fresh Expo was launched in 2015 by the Texas International Produce Association, one of the objectives of event organizers was to increase fruit and vegetable consumption. One aspect of that work came clearly to the fore on May 20, when Viva Fresh presented the “Clean Eating Challenge Wellness Reveal.” Craig Read More ...
Schnucks to launch new EatWell banner
Schnuck Markets Inc. is introducing a new store format in Columbia, MO, focused on consumers prioritizing health and wellness, natural foods, and the occasional splurge. EatWell, A Natural Food Store by Schnucks, will open in early summer 2020. The location was formerly a Lucky’s Market before Schnucks purchased it during a Read More ...
Fresh Farms offering Mexican grape promotable volumes
Beginning May 26, Mexico will begin to provide table grape volumes well-suited for retail promotions, according to Scott Rossi, sales manager of Fresh Farms LLC, based in Nogales, AZ. Promotable volumes will be available through June. On May 14, Rossi indicated that Fresh Farms’ featured Sonoran grape deal transitioned Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse