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FiveStar Gourmet Foods continues expansion into retail

FiveStar Gourmet Foods, producers of the Simply Fresh brand, announced the addition of Kate Brooks as vice president of sales-East. Brooks will report to Kristyn Lawson, who was recently named senior vice president of sales.Kate-Brooks

In her new position, Brooks will be responsible for developing strategic sales plans and programs in collaboration with customer partners. She will promote revenue growth and exceed customer satisfaction and ultimately help customers provide consumers with their preference for the Simply Fresh brand.

Brooks brings over 14 years’ experience as a solutions provider within the fresh, value-added category. She comes most recently from Renaissance Food Group as director of prepared foods, where she led all prepared foods strategy development, account management and program design. Prior to that she was director of business development for Taylor Farms, where she drove significant revenue growth.

Brooks will be based at the FiveStar facility in Naples, FL, which is a state-of-the-art, 85,000-square-foot plant that was a $20 million-dollar investment and has a wide array of offerings for retail to support businesses across the Eastern Seaboard, like the company’s strong partnership with Costco. FiveStar also distributes its Simply Fresh brand of healthy foods from its two manufacturing facilities in California.

“It is fantastic to have sales talent like Kate added to our retail sales team to help perpetuate the Simply Fresh brand within the East,” said Tal Shoshan, chief executive officer of FiveStar, which is headquartered in Ontario, CA. “She has a wealth of experience in delivering exceptional service and building sustainable partnerships. There is no better place for Kate to shine than expanding on our commitment in the East to deliver the freshest, healthiest products, closest to the source.”

Originally from the Midwest, Brooks earned a degree in Journalism from Northwestern University. She began her new position with FiveStar in early April.