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Applewood Fresh Growers hires new director of business development

Applewood Fresh Growers LLC, a grower, packer, shipper and marketer of Michigan apples, announced that produce expert Brian Coates has joined its growing team as director of business development.apple

Prior to joining Applewood Fresh, Coates spent over 36 years working for some of the largest companies within the produce industry, working in procurement, business development and most recently sales and marketing. For over 32 years he served various roles with Meijer. From bagger, to produce department clerk, to produce manager, and then Produce buyer/merchandiser, where he procured the whole spectrum of produce commodities. Coates also took on the role of senior buyer, providing leadership and strategic direction to the buying team at Meijer. As senior buyer, he worked extensively developing successful promotional strategies and pricing plans.

“We are excited to add Brian to our team. He brings a deep blend of both a strong retail background and a commitment to excellence," said Nick Mascari, president of Applewood Fresh.