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Jeff Cook joins Misionero as new CFO

Misionero, a leading grower and pioneer in the organic leafy greens category, hired Jeff Cook as its new chief financial officer. Cook brings more than three decades of industry experience and an extensive background in financial management, sales forecasting and risk management.JeffCooK

“We are thrilled to have someone of Jeff’s caliber join our team,” said Joe Merenda, president of Misionero. “His deep understanding of the fresh produce industry, alongside his exceptional leadership, and vast sales and financial knowledge, will be an invaluable asset to our team.”

Cook joins the company with past CFO experience at Mann Packing by Del Monte and Earthbound Farm. Prior to these positions he was the vice president of finance for Fresh Express. His proven track record in streamlining financial processes, creating valuable sales forecasting systems and implementing company initiatives will bring a solid strategy to Misionero’s logistics and sales departments.

“Jeff’s leadership will bolster our financial and reporting systems and bring even more strategic thinking to our team as Misionero continues to grow,” said Merenda. “All of our teams, from sales to operations, will benefit from clearer expectations and a metric driven analysis to foster elevated performance.”

“I’m honored to join the incredibly talented team at Misionero,” said Cook. “I can’t wait to jump into the business and I look forward to helping the company grow into its next chapter.”

Cook graduated from the business school of Sacramento State University with a concentration in accounting and a minor in economics.