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The Produce News makes changes to Floral, Northwest and Midwest divisions

ORADELL, NJ —  The Produce News has announced key changes to its Floral, Northwest and Midwest divisions.

Cindy Hanauer, a well-known and respected leader in the floriculture industry, has been named floral editor and sales manager of The Produce News.

Hanauer, who was born into a family lineage of traditional florists who immigrated to the United States from Germany in 1875, has worked for the largest companies in the world encompassing all channels of the retail floral industry (traditional florist, mass market and e-commerce) and all facets of the supply chain, including category management, procurement, transportation, warehousing and quality assurance.Cindy-HanauerCindy Hanauer

The Produce News is a media icon in the perishable industry, and I’m pleased to join forces to highlight the brilliant effervescence of the global floriculture industry,” said Hanauer. “Carried on the backs of thousands of hard-working heroes of yesterday and today, the greatness of our $100 billion-plus industry has survived and thrived. Now, through our combined network of more than 126,000 followers and news partners, we will tell the amazing stories of our collective global floriculture industry and each unique person, product, place and innovation that contributes to its success.”

Hanauer has won major awards in visual merchandising, retail sales, gross margin and customer service, and has shared her knowledge and experience over 40-plus years in major trade magazines, newspapers, speaking engagements, radio and television. Hanauer has been recognized for her lifelong contribution to the global floriculture industry with a unique breed of white tulip, “Bright Light,” named in her honor.AAAAN9oK0U84q2eoO8rUuCqpC2SG8Fj5a9T3M55-YVMk5KQcZh6sjngU71gdzpuhxoKY0a9IFrGJgfQFHs-0MnYrtwAdam Campbell

“Cindy brings to The Produce News a heralded career in the floriculture industry along with unmatched floral knowledge that will enable us to further our leadership role in this important category,” said John Groh, editor and publisher of The Produce News. “Cindy has some exciting changes planned for our floral coverage and we are confident our readers will benefit from her insights about the floral industry.”

Richard Lutes, former director of floral marketing for The Produce News, remains with the publication in a new role as Midwest editor and sales manager, working from his home base in the Minneapolis-St. Paul region.

“We are grateful for Richard’s work in developing our floral business,” said Groh. “Richard is also the consummate team player who was willing to adjust his role for the good of the publication, which is a testament to his character and strong work ethic.”

In another development, Adam Campbell has been named Northwest editor and sales manager, and will be based in Wenatchee, WA, where he lives with his wife and children.

Over the past decade, Campbell has been engaged as a marketing consultant, media buyer, publisher and small business owner. With a background in horticulture, he began his career in the local tree fruit industry in quality control, sales, logistics and, more recently, in direct-to-consumer products.

“There’s nothing quite like the produce industry,” said Campbell. “Once you experience it, there’s no getting away from it. It’s truly a pleasure to get to work with such talented and dynamic individuals in the industry, and I look forward to bringing my talents to The Produce News.”

“We are thrilled to have Adam join our team, giving The Produce News ‘boots on the ground’ in this important region,” said Groh. “His background in horticulture combined with his experience in media is a perfect combination that will benefit our readers and advertisers.”

Campbell replaces Kathleen Thomas Gaspar, who will remain with the publication on a limited basis, handling several key accounts and lending her journalistic expertise to special projects.

“Kathleen tried to retire, but quite honestly, we were not ready to let her go entirely,” quipped Groh. “She is a longtime, well-respected staffer who has amassed a wealth of knowledge during her 30-plus years with The Produce News, and we are thankful she is willing to stay on, albeit in a more limited capacity.”