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Honeybear Brands selects Pazazz brand manager

Honeybear Brands has appointed the company’s first Pazazz-specific brand manager, following runaway sales success of the variety across North American retailers. Kristi Harris, a produce industry veteran, joins the company’s Eden Prairie, MN-based marketing team, effective immediately.HON-PAZAZZ-HEADSHOT-KRISTI-COLOR

“Sales of Pazazz grew by around 300 percent in the 2017-2018 sales season,” said Don Roper, vice president, sales and marketing for Honeybear Brands. “As a brand we’re entering more new markets and seeing demand from new retailers attracted to the Pazazz brand and our retail programs. It made absolute sense to us to add someone like Kristi to our already strong marketing team, so she can focus exclusively on the growth of the Pazazz brand. She brings a wealth of produce industry brand experience to the role and we’re thrilled to have her ahead of Pazazz’ next season.”

Harris joins Honeybear with a broad ranging background that includes product development, brand management, product marketing and advertising. Among other consumer product marketing roles, she spent more than six years at C. H. Robinson as brand marketing manager, charged with positioning Robinson Fresh as a leader in the produce category and with responsibilities for major consumer facing brands including Welch’s, Tropicana, Mott’s and Green Giant. In her new role, she will join the Honeybear Brands marketing team with responsibility for shepherding the day-to-day development of the Pazazz brand ahead of the 2019 sales season and beyond.

Harris is a graduate of Arizona State University and holds a bachelor's degree in communications and marketing.