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Reeb joins Sun Pacific as director of marketing

Sun Pacific, a leading fruit grower-packer-shipper, which markets Cuties brand clementines and Mighties brand kiwifruit, announced that industry veteran Kate Reeb has joined the company as the director of marketing.kate

Reeb will be based in the Pasadena, CA, office and will be responsible for the marketing of the Sun Pacific portfolio of brands: Cuties, Mighties kiwifruit, Vintage Sweets navel oranges and Air Chief grapes.

With over 30 years in the produce industry, Reeb has worked for companies such as Veg-Fresh Farms, Coast Produce and Naked Juice in a variety of marketing, merchandising and sales roles.

“Kate’s ability to see the whole picture, from grower to consumer will benefit our retail partners programs as we focus on meeting the evolving consumer demands for the Cuties and Mighties brands,” said Barney Evans, owner and president of Sun Pacific. “Her enthusiasm, creativity and knowledge will blend seamlessly with our sales team as we work to drive customers to our retail partners and strengthen our brand preference.”

“I am beyond excited to join an organization like Sun Pacific, with such recognized and loved brands," Reeb said. "Their dedication starts with their farming practices and extends to every aspect of exceeding the consumer’s eating experience. Sun Pacific’s commitment to reach, engage, and delight the consumer will be foremost as we plan together with our retail partners to drive sales and meet the demands of the consumer on a variety of platforms.”