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Daily Harvest names chief marketing officer

Daily Harvest has hired Patrick Yee as its chief marketing officer. Yee was most recently the chief executive officer of Laird + Partners, a leading branding and creative agency in fashion, beauty and luxury.

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"Patrick has a proven ability to bring brands to life in innovative ways and build community in the process," said Rachel Drori, founder and chief executive officer of Daily Harvest. "We couldn't be more excited to have him join the Daily Harvest team and help lead our mission to reimagine what convenient, accessible, healthy foods can look like."

"As a marketer who is obsessed with brand, culture and data, I couldn’t be more excited about joining Daily Harvest," said Yee. "With Rachel’s vision, the opportunity could not be more clear. I can’t wait to get started."

Yee was the executive vice president of marketing and strategy at Refinery29, leading marketing for eight years. Prior to Refinery29, he was founder and president of Shopflick, a venture-capital backed shopping site sold to Sugar Publishing in 2009. He also co-founded RocketXL, a digital marketing agency, which was sold in 2008 to Cossette Communications Group. Yee graduated from New York University and is a board member of Apex for Youth.