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Sunripe Certified Brands hires Paul Hoker as CFO

Sunripe Certified Brands has hired fresh produce veteran Paul Hoker as its new chief financial officer. The company said Hoker’s vast experience in the tomato business and commitment to Sunripe Certified Brands’ values makes him the perfect addition to the team.Paul-Hoker-headshot

Hoker’s passion for fresh produce began as a child, and after earning his CPA and master’s degree in accounting information systems and working for a big accounting firm, he was able to land a role with Lipman Produce as its controller. A go-getter and active learner, he made it a point to get into the fields and learn the business beyond the books because of his curiosity and commitment to the industry.

“We’re thrilled to have found Paul, who personally embodies the values of Sunripe Certified Brands,” Jon Esformes, chief executive officer of Sunripe Certified Brands, said in a press release. “This position has been vacant for the last few years because we’ve been waiting for someone like Paul to join arms with us in continuing to live out the mission of our company.”

“I first met Jon and Billy along with farming savant Miguel in Costa Rica at our mutual friend’s wedding. Seeing the guileless, fun interaction amongst their leadership left a lasting impression on me,” Hoker said in the release. “Their team clearly understands what it means to not only have fun and treat one another like family, but also to deliver on the highest standard of quality — they put their money where their mouth is.”

Paul brings more than 12 years to the industry with experience in financial planning and reporting, acquisition strategy, financial modeling, forecasting, budgeting and leadership.

“After seeing more closely Sunripe Certified Brands' intense commitment to people and product, I realize this enormous opportunity I have to use my talents to contribute to this team,” added Hoker.