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Jim Allen named VP of marketing at New York Apple Sales

New York Apple Sales Inc. has announced that Jim Allen and Matt Wells have joined the Glenmont, NY-based company.

Allen, who served for 17 years as president and chief executive officer of the New York Apple Association, is now vice president of marketing at New York Apple Sales, while Wells, previously a procurement manager for Dr. Pepper Snapple Group, team leader of Cornell’s Lake Ontario fruit team and orchard supervisor for Maple Ridge Fruit Farm, has been named director of field services.Jim AllenJim Allen

“Jim Allen’s extensive experience in all aspects of the produce industry will be a great plus for us,” Kaari Stannard, president and owner of New York Apple Sales, said in a press release. “Along with his tenure at the apple association, he was in produce sales for 16 years, so he knows this business inside and out. Matt Wells brings the ideal background to our business. He grew up in a family fruit business, worked at Cornell, has been out in the field, and understands the procurement and sales processes completely.”Matt WellsMatt Wells

Allen recently retired from the New York Apple Association, having received multiple awards during his presidency of the organization, including United Fresh Produce Advocate of the Year and US Apple Association Apple Champion.

“This is a company focused on quality, innovation and growth,” Allen said. “Think of the way NYAS has teamed with suppliers in New Zealand and Nova Scotia to bring fresh and new apple varieties to the States as just one example. I’m thrilled to be able to help take this company even further.”

Allen will focus on retail promotion, public relations, managed varieties and government relations, in addition to other marketing efforts in his new role at New York Apple Sales.

Along with his deep experience as an orchard supervisor and procurement manager, Wells most recently served as a business management specialist for Cornell Cooperative Extension, helping to educate fruit growers on production economics.

In his new role as director of field services, Wells will focus on food safety and quality assurance.

“I’m excited to work for a company that is a leader in the industry and is growing,” said Wells. “I love to work in the field and look forward to working with our grower partners.”