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Giumarra hires western region business manager

Giumarra has added Kellee Harris to its marketing team. Harris joins the company as western region business manager.

She comes to Giumarra from Package Containers Inc., where her responsibilities included business development and account management for the California, Utah and Colorado regions. She has also held positions in the nonprofit and sporting goods sectors, with an emphasis on marketing and sales.

“Kellee has an kellee harrisKellee Harrisimpressive background of results-proven work both inside and outside the produce industry,” Hillary Brick, senior vice president of marketing for the Giumarra Cos., said in a press release. “Her knowledge of customer accounts and strong history of project execution will make her a vital new member of our marketing team.”

Harris will be based in Portland, OR, and will manage key customer accounts in the western region of the United States and Canada, marketing Giumarra’s complete product line and developing new promotions and strategies. She will also represent the company at industry tradeshows and events, and Harris will be responsible for spearheading the marketing efforts of Giumarra’s Southern Hemisphere and Reedley sales divisions.

“I am honored to join the progressive team at Giumarra, whose family legacy of integrity and quality is known and respected throughout the fresh produce industry,” Harris said in the release. “The company and its network of domestic and international growers are poised for continued growth and I look forward to working with them on new, innovative ideas in marketing, merchandising and packaging.”