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Moxxy Marketing announces new creative director
Moxxy Marketing has announced the opening of a satellite office in Atlanta, and the company has hired Travis Sharp as creative director and managing partner. The new office aims to create new opportunities to connect with ag and fresh produce brands in the southeast, and to better serve existing clients with interests in that region. "Moxxy has shared our expertise with ag brands all over the country from our headquarters here in Salinas, CA," said Moxxy President... Read more
Longtime FFVA President Mike Stuart to retire
Mike Stuart, president of the Florida Fruit & Vegetable Association, has notified the association’s board of directors of his intent to retire, according to FFVA Chairman Paul R. Orsenigo. A national search is under way to find a successor for Stuart, who has led the statewide association since 1992. “Mike’s leadership on major agricultural issues, his unique ability to develop strong coalitions and bring consensus on difficult matters, and his voice of reason... Read more
Center for Growing Talent’s Margi Prueitt to retire in 2019
During the recent Center for Growing Talent board of directors meeting in Seattle, CGT Executive Director and PMA Senior Vice President Margi Prueitt announced her retirement from the organization, effective February 2019. During the past eight years, Prueitt grew the CGT into a robust organization that provides tailored solutions to attract, develop and retain the talent the fresh produce and floral communities need to grow. Among her notable accomplishments are: Global... Read more
SEPC's Anna Burch welcomes new baby
Charlotte Eliza Burch was born May 22 at Doctors Hospital in Augusta, GA, to Anna Burch of the Southeast Produce Council and her husband, Charlie Burch. She weighed eight pounds, 10 ounces, and was 21.25 inches long. She is the couple's second child, joining her four-year-old sister, Mildred Kathryn (or Millie Kate as her parents call her). Anna Burch, marketing manager of the council, is working from home part-time while she is on maternity leave; she plans to... Read more
Sun Pacific export program expands sales team
With more than 30 years of global exporting experience, Sun Pacific continues to build its overseas relationships with valued customers and has brought on Brian Auterieth as director of export sales to strengthen and expand the export program. Auterieth is no stranger to the perishable export business as he comes from a family spanning three generations in fresh fruit exports. He has returned to Sun Pacific after a brief stint with a startup air freight forwarding... Read more
Oppy names MacDonald and Gardner to new director roles
Oppy has promoted a pair of veterans to newly created leadership roles within its marketing team. On June 1, Marketing Development Manager Cathie MacDonald was elevated to director of marketing services, while Karin Gardner, previously marketing communications manager, was promoted to director of corporate communications.Cathie MacDonald “Cathie and Karin have contributed significantly toward our goals with a unique blend of thoughtfulness and passion for more... Read more
Whole Foods Market recently announced Kelly Landrieu as its global coordinator of local brands. Landrieu will work closely with Whole Foods Market’s local foragers and merchants throughout the organization to support and counsel local suppliers bringing innovative and trending products with the highest quality ingredients to customers. Located throughout the company’s 12 regions, Whole Foods Market’s local foragers and buyers are responsible for finding and incubating... Read more
AJ Consalo taking the reins at a young age at Consalo Family Farms
At age 14, AJ Consalo started working for his father at Consalo Family Farms in Vineland, NJ. Today, at age 23, he holds the title of vice president of farming operations for the company. “At the time I worked summers for my father,” said Consalo. “I used to go to the Vineland Produce Auction with him every day and write down the price of each product to help him follow the market.” In 2012, at age 17, he had started his first job away from the family business... Read more
Respected table grape grower, Andrew V. Zaninovich dies at 91
Andrew V. Zaninovich, beloved father, husband, grandfather, brother and friend, passed away peacefully at his home on Friday June 1, in La Cañada, CA, surrounded by his family. Mr. Zaninovich, known as Uncle Andy by many nieces, nephews and extended family, was born to Vincent B. Zaninovich and Bonica Tomicic Zaninovich of Cutler, CA in 1926, one of four siblings with his brothers John and Antone and sister Mary. Mr. Zaninovich was a respected table grape grower,... Read more
Gretchen Kreidler Austin joins SunFed as director of marketing and business development
SunFed has hired Gretchen Kreidler Austin as its director of marketing and business development, effective June 11. She will expand the company’s portfolio of products and pioneer new business, among many other tasks, as well as orchestrate business development and oversee resource planning, reporting and communications. “I’ve known Gretchen for several years, back to her days at Rio Queen Citrus. She has always had a very positive spirt,... Read more
Family Tree Farms hires new marketing manager
Family Tree Farms has hired Kiah Ruvalcaba as its new marketing manager. As its international footprint continues to grow, Family Tree Farms is expanding their marketing department to fit the needs of growers and consumers. Ruvalcaba is the first hire of a strategic expansion at Family Tree Farms. She brings 10 years of expertise in marketing, communication and sales, with a specialty in agriculture marketing. "Great people, in the field, packinghouse and office... Read more
Save-A-Lot vet joins Pear Bureau Northwest as regional marketing manager
The Pear Bureau Northwest has hired Bryan Roberts as regional marketing manager. Roberts will be taking over the Midwest region and replacing Ed Chambers, who will be retiring from the Pear Bureau after 34 years. Roberts brings a wide range of experience having spent the past 22 years with Save-A-Lot, working a variety of positions within the produce department. In that time, Roberts has held positions such as fruit category manager, sourcing manager and buyer... Read more
NPPGA names new president
The Northern Plains Potato Growers Association, based in East Grand Forks, MN, has hired Donavon Johnson to be its new president. Johnson started on June 4 and will be replacing Chuck Gunnerson who is retiring after leading the organization for the past 10 years. Johnson brings an extensive background in leading successful businesses and non-profit organizations across the United States and internationally, most recently working for the North Dakota Trade Office. NPPGA... Read more
Jessica Crowther new marketing admin assistant at CPAC/Colorado Potatoes
A familiar name in the San Luis Valley potato industry recently joined the Colorado Potato Administrative Committee/Colorado San Luis Valley Potatoes staff. Jessica Crowther, daughter of Lynette and the late Ron Crowther, started her new position May 7, bringing to the job not only a bachelor's degree in business administration and marketing classroom experience but also a lifelong relationship to the region’s potato community. Her father was a longtime grower... Read more
Generation Next: From baking to farming, Chelsea Consalo has the recipe for success
Whether she’s baking a pie or running her family’s farm, 25-year-old Chelsea Consalo is constantly whipping up winning recipes. As a former bakery manager turned vice president of a family farming and produce distribution business, there is no doubt that Consalo has a strong passion for the food industry. “I’ve always had a passion for the food industry, but didn’t know I wanted to go into produce,” Consalo told The Produce News. “Then my dad approached me when... Read more
Market fresh welcomes Sherri Zintel to its growing company
Sherri Zintel has joined the Market Fresh Produce team. Zintel will be the manager of inventory systems at the Market Fresh Tampa, FL, facility. Her responsibilities will include monitoring production efficiency and product yields, ensuring that all activity is accurately documented in the system and coordinating with all production staff on the daily schedule monitor product from production to shipping. Given Zintel’s background, Steve Phipps, chief executive... Read more
Dave’s welcomes new hire as domestic operations expand
Dave’s Specialty Imports Inc. hired Tom Rawles to the team as an operations manager focused on grower relations. His extensive expertise across the berry categories is an excellent addition to the Dave’s team. With more than 12 years experience Rawles has touched nearly all aspects of the berry business, including farm development and management, blueberry packing, distribution facility operations, R&D and managing grower partnerships. “Tom’s experience in... Read more
Oppy promotes Audrey Desnoyers
With a new step in a career already marked with considerable distinction, Audrey Desnoyers has been promoted to the role of Seattle office sales manager. In recent years, Desnoyers has emerged as a trusted and effective leader within the full-service fresh produce sales, marketing and distribution company, and in the industry at large. Serving as Oppy’s national business development manager since 2015, Desnoyers carved out an impressive track record of driving... Read more
Industry veteran to help boost Idaho potato sales
The Idaho Potato Commission is preparing for an expanded sales push both in the United States and abroad with the addition of Ross Johnson as the new IPC international marketing director. “We know international opportunities to drive higher Idaho potato sales are exponential,” said Johnson, whose experience includes leading domestic and international marketing programs at Potatoes USA, along with management positions at Kraft and ConAgra. “There is a lot of opportunity... Read more
Coleman Agriculture names new president
Coleman Agriculture, based in Gervais, OR, has hired David Henze as its new president. Henze comes to Coleman Ag with over 20 years of experience in the food and agriculture industry in Oregon, Washington and Idaho. Most recently, Henze was president of the Fourth Leaf Fruit Co. in Yakima, WA. Previous to​ Fourth Leaf he held leadership​ positions in sales and marketing for Idahoan Foods’ foodservice​ division and as general manager of Simmisco Foods — an avocado... Read more