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The ultimate guide to Administrative Professionals’ Week

Administrative Professionals’ Week is on Wednesday, April 24, and always falls on the last full week of April. Although it’s not a public holiday, Administrative Professionals’ Week is celebrated widely in workplaces across the world to highlight this sector of the workforce.

admin-dayadmin-dayThe first National Secretaries Week was organized in 1952 in conjunction with the United States Department of Commerce and various office supply manufacturers. The Wednesday of that week became known as National Secretaries Day. As the event gained national recognition, the event became known as Professional Secretaries Week and ultimately in 1982 it was renamed Administrative Professionals’ Week. Today, many workplaces across the world celebrate this event to highlight the important role of administrative professionals in the modern economy.  

Top Ten Promotional Tips for Administrative Professionals’ Week

1. Expanded service coverage before normal business hours and after business hours.

2. Mid-price gifts pre-prepared in sets such as 6-packs, 8-packs, 12-packs for easy shopping.

3. A large, visible display of Administrative Professionals’ Week “accessories” (enclosure cards, pre-inflated balloons, pics, ribbons, etc) that can be used to quickly convert any product into an Administrative Professionals’ Week gift.

4. An equal offering of female and male-oriented gifts

5. Corsages and Boutonnieres.

6. Increased offerings of planters, gift baskets and pre-made arrangements admin-day2

7. Visible display of add-on vases for customers purchasing pre-made bouquets

8. Full displays and refill stock! Remember, purchases this week will be made in multiples and five customers can easily wipe out an entire display!

9. Signs everywhere: Front doors, checklanes, in-shop, everywhere… and don’t forget ramping it up on your social media networks!

10. Think pop-up stores! Build a “franchise” of pop-up flower shops in the lobbies of the largest office buildings in the area. Don’t wait for the customers to come to you… go to where the customers are!