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The Inside Look...

Whew! The Valentine holiday is behind us and the Spring season is roaring in! Time flies when you’re havin’ fun! It’s funny in our business how we go from Winter to Spring… literally overnight!

coverhero In this issue, we start by wrapping up the Valentine holiday, giving accolades to the warriors behind the scenes who fight to get us the beautiful products we sell, and the customer-facing warriors who thrive on enticing potential customers with impeccable visual merchandising!

And speaking of warriors, we can all count on the Society of American Florists to mitigate negative floral ads on our behalf — you won’t believe the examples they share, and we want to thank those advertisers who re-think their marketing approach as a result of SAF’s intervention!

Prom season... it’s time to line up products and prepare our store teams. Scott Alexander; designer and owner of Scott A. Designs, LLC, based in Hewitt, NJ, stepped up to our “Design Bench” to share a great tutorial on creating two upscale corsage designs. Be sure to share these tips with your store teams!

We have not one, but TWO, new marketing initiatives to share inside: Brand NEW marketing videos from the American Floral Endowment and a free, one-hour Pantone webinar brought to us by the Produce Marketing Association.

And trouncing in with mop and bucket in-hand is our own HR guru, Glenna Hecht, giving us tips on “spring cleaning” our old, tired policies.

Oh, and there’s SO MUCH MORE! I can’t wait to see you inside!