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Floralife launching ‘Flower Food for Thought’ packet designs

Floralife, a division of Smithers-Oasis Co., is launching “Flower Food for Thought” packaging designs for its flower food packets, according to a news release. The new program was developed to educate and engage consumers in their floral purchases and provide good care and handling tips, as well as fun facts about flowers.

Created with nontechnical messaging to encourage consumers to use their flower food packets, the program includes 60 different designs in three different categories — care and handling, flower meaning and fun facts.

FLORALIFE “Our goal is to educate the world about flowers!” said Sharon Mikulinski, global marketing manager at Floralife. “As experts in flower care, we are in a unique position to do this, and our ‘Flower Food for Thought’ program is a fun and engaging approach to accomplish that goal. We can all agree that an educated consumer is a repeat purchase, and a growing educated consumer base means a growing floral industry.”

Using the packet packaging as a mini-billboard, each sachet carries an entertaining design and message. For example, a packet design depicts a dehydrated flower yelling out, “I’m thirsty,” and the reverse side of the sachet provides instructions on quenching the flower’s thirst stating, “Flower food solution keeps me fed, hydrated and fabulous!”

In North America, “Flower Food for Thought” designs are available in Floralife Express Technology and Crystal Clear in powder packets that treat 1-liter (1-quart) and 0.5-liter (1-pint) amounts of water. The packets are packaged in matching themed dispenser boxes in quantities of 100 and 200 and are also available in bulk boxes for a total of eight different packs.

Millions of Floralife flower food packets reach consumers globally on a yearly basis, providing an opportunity to educate consumers about proper care and handling in an entertaining way. Customers that are educated on the importance of caring for their fresh cut flowers and use flower food are likely to have a satisfied, positive experience with their flower purchase and a solid reason to return when it is time to purchase again.

“We are caring for and educating the floral industry… one bloom at a time,” added Mikulinski.