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Get ready for Petal It Forward Day

If you want to spread some happiness, increase your business’ visibility and attract free publicity, then consider participating in the Society of American Florists’ Petal It Forward event on Oct. 24.

For the fourth year in a row, SAF is leading the nationwide promotional effort that shows consumers how great it feels to both give and receive flowers.

Participation in as many cities and states as possible is vital to the success of Petal It Forward from a public relations standpoint, said SAF vice president of marketing Jennifer Sparks in a news release.

PETAL-IT-FORWARD “The more florists participating on Oct. 24, the better chance of news coverage and social media posts promoting flower power,” she explained. “We need to know where local events are happening, so we can tell the media, and so you can tell your local media that you are part of an effort happening nationwide.”

SAF is compiling a list of participating florists holding events on Oct. 24 to share with the media. Members are encouraged to fill out the participation form at as soon as possible, as media outreach efforts will begin soon, including sharing the list of nationwide participants, Sparks said.

In 2017, industry members held 573 local Petal It Forward events in 467 cities in all 50 states, the District of Columbia and Canada, resulting in nearly 82 million impressions through SAF-generated and local member public relations and social media efforts.

“The Petal It Forward concept is simple and easy to do, yet is one of the most engaging floral promotions in the industry’s history,” said Sparks. “The results are phenomenal for industry participants, as the program’s random-acts-of-kindness premise builds interest in the news and on social media.”

The premise behind Petal It Forward: passersby receive two bouquets — one to keep, and one to share — and are asked to post a picture about it on social media with the hashtag #petalitforward.

“You can make your Petal It Forward local event as big or small as you want — even handing out 20-50 bouquets or single stems can make an impact,” Sparks said.

“It’s a win-win to participate,” Sparks continued. “For little effort, you give consumers the opportunity to experience the scientifically proven happiness that occurs when you give and receive flowers. At the same time, you position your business as a positive force in your community. That makes consumers feel good about you, which goes a long way in establishing customer loyalty. And, you give a morale boost to employees who play a part.”

So now is the time to start thinking about your event and sign up so that SAF can get you on the list of participants they will share with media nationwide. SAF also provides members with step-by-step advice on program logistics, as well as easy-to-implement materials and resources at