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American Grown puts spotlight on Southeast Asia and China in 2018

Over the past year, Certified American Grown has secured federal grant funds through the USDA Foreign Agricultural Service to develop export markets for American Grown Flowers, according to a news release.

In 2017, Certified American Grown conducted a comprehensive assessment in China, determining the Chinese market potential for increased sales of American Grown Flowers and greens.

A five-member team of U.S.-based experts traveled to China to assess the market first-hand and contribute to the assessment.

As a result of the project, several U.S. cut flower farmers began shipping to China in the fall.

In 2018, Certified American Grown will continue to focus on market development activities in china and also explore opportunities in Southeast Asia. 2018 activities include:

June 23-July 1: Outbound trade mission to China

Meet with targeted importers, wholesalers and retailers in Shanghai and Guangzhou to establish contacts and present business information.

Tour the largest Chinese cut flower growing region in Yunnan Province to gain an understanding of its market structure and distribution network.

Fall 2018: Conduct a market feasibility assessment in Southeast Asia

Meet with targeted importers, wholesalers and retailers in Indonesia, Malaysia and Vietnam to determine feasibility of increasing exports to the region.

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