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WFPC cultivates female leaders

The Center for Growing Talent by Produce Marketing Association will host the Women’s Fresh Perspectives Conference April 15-17 in Miami. The three-day conference was designed exclusively by women for women specifically in the floral and produce industries, regardless of their career stage, according to the association’s website.

WOMENS-FRESH-PERSPECTIVESWomen from the floral and produce industries participated in leadership training developed through a ‘gender lens’ at the 2017 Women’s Fresh Perspectives Leadership Conference in Miami, hosted by PMA’s Center for Growing Talent.Research shows that more women in leadership positions measurably fuels a company’s success. This conference will provide leadership training that is informed by, shaped by, and focused on women’s perspectives — training developed through a “gender lens.” The three-day event includes inspirational speakers, educational workshops, sunrise fitness classes, evening receptions and a whole lot of networking.

“This is a great opportunity for personal development and networking with ladies in the industry,” said Denise Adams, executive assistant at PRO*ACT in Monterey, CA, in news release. “Both years I have attended I’ve been impressed with the quality of the workshops and have come away with things that were valuable to both my personal performance and my company’s performance.”

The Women’s Fresh Perspectives Conference covers the whole supply chain and is offered to women along their entire career continuum. The curriculum is developed in partnership with both education institutions and business organizations, bringing academic and real-world content to the sessions.

Concurrent workshops are designed to meet the needs of emerging, middle-level and executive leaders. The program will strengthen women to achieve business results through strategic skills, such as negotiation and communication, and to utilize professional relationships to produce effective outcomes.

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