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Feeling creative? Enter AFE’s new video contest

The American Floral Endowment launched a new video contest encouraging people to showcase their love of flowers, with a grand prize of $4,000, according to a news release.

Funded by the Floral Marketing Research Fund and sponsored by Asocolflores, the 2017 #FlowerLoveVideoContest aims to inspire creative videos from anyone and everyone who loves flowers and promotes the use and giving of fresh flowers.

“The #FlowerLoveVideoContest is a great initiative for us to come together as an industry and tell different stories about the impact that flowers can have on a daily basis,” said Gabriel Becerra, president at Golden Flowers, FMRF president and past AFE chairman, in the release. “I invite everyone to participate and use their creativity to do what we know to do best — help people express feelings with flowers. We are fortunate enough to work with a product that can be used to tell stories and evoke emotion.”

AFE is seeking 30-60-second videos that may be skits, animation, surprise moments, musicals, testimonials, or other types of videos, as long as they feature and promote fresh flowers. Here are the important contest dates to remember:

Dec. 8 — Last day to enter contest

Dec. 12 — Finalists announced

Dec. 20 — Voting begins

Jan. 10 — Voting ends

Jan. 30 — Winners announced

Each video will be judged and scored based on certain criteria, including commercial appeal, creativity, and how much the video positively features and promotes fresh flowers. A separate voting process on social media will determine the ultimate winners.

The top 10 video finalists chosen by a selection committee will be eligible for the $4,000 grand prize and two honorable mentions of $500 each.

The winners and the entire video gallery will be published online as part of a new video library after the contest ends. The collection of videos will be available for floral industry members and others to download and use on their social media or webpages to help promote flowers.

All videos submitted will become the property of AFE. See official rules for entry and complete details.

Visit to submit your videos. Participants can use the hashtag #FlowerLoveVideoContest on Twitter and Instagram to promote their videos.