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Charmelia wins top awards at Proflora 2017

The Charmelia flower variety was the recipient of two awards at Proflora 2017 in Bogotá, Colombia, according to a news release. Charmelia, meaning “charming beauty,” won first place for Best in Category and the highest award, the Grand Champion, surpassing all of the other flowers in the competition.

CHARMELIA-AWARDSThe Charmelia variety, meaning ‘charming beauty,’ was the recipient of two top awards at Proflora 2017 in Bogotá, Colombia.Flower varieties were judged based on their technical specifications from longevity to color. Charmelia’s unique qualities include a long-lasting vase life — up to three weeks, multiple blooms per stem — 20-plus, long leaves that do not drop, its crown shape design, and its color-changing blooms.

“We are very excited and proud to see Charmelia win this great honor,” said Juan Camilo Herrera, marketing director at Jardines de los Andes in Bogotá, the exclusive grower for Charmelia for the Americas.

“It has been a joint effort between breeder, grower, marketers and retailers to get where Charmelia is today.”

This new cut flower variety is bred exclusively by Royal Van Zanten and is part of the Alstroemeria family, which gives it beautiful bell-shaped blooms. Charmelia can be used in different ways — as a single stem in a vase or as a semi-focal in mixed floral arrangements and bouquets.

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