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Florists plan to ‘Petal It Forward’ on Oct. 11

At press time, florists in 147 cities in 44 states and Canada had told the Society of American Florists of plans to hold Petal It Forward events in their communities on Oct. 11, according to a news release. That leaves six states to go —Arkansas, Kentucky, Mississippi, Nevada, North Dakota, and West Virginia — for industry participation in all 50 states.

Participation in every state and in as many cities as possible within each state is vital to the success of Petal It Forward from a public relations standpoint, said the Society of American Florists’ vice president of marketing Jennifer Sparks.

“The more florists participating on Oct. 11, the better chance of news coverage and social media posts promoting flower power,” Sparks said in the release.

“We need to know where local events are happening so we can tell the media, and so you can tell your local media that you are part of an effort happening nationwide,” Sparks added.

Don’t have the time or resources to plan a large effort? That’s okay, said Sparks.

“Even handing out 20-50 bouquets, or single stems, can make an impact, and it’s a nice way to get your feet wet in participating in this nationwide event,” she said.

For the third year in a row, SAF is leading the industry in the Petal It Forward concept.

During this “random acts of kindness” flower giveaway, consumers receive two flower bouquets, or flower stems — one to keep and one to share — to demonstrate the Rutgers University research that shows flowers make people happy. Consumers are also encouraged to post on social media outlets about their experience using the hashtag #petalitforward.

SAF provides resources to help members Petal It Forward, including planning timelines, tips on where and when to stage a giveaway, talking points, T-shirt and flower card templates and more at safnow.org/petalitforward.