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Recovery and stability are key words heard at FlowersExpo Moscow

The FlowersExpo 2017 international exhibition of floriculture and the green industry convened in Moscow, Sept. 12-14, and two of the key words heard among the exhibitors at the show were “recovery” and “stability,” according to a news release. The ruble, that fluctuated heavily after the country was hit by an economic crisis three years ago, now seems to be more stable. For many growers this has resulted in increased demand and, for some, better prices. This gives growers and the whole floral supply chain faith in the country’s recovery.

BALL-2Lourdes Reyes, marketing director at Ball SB, and Pieter Landman, owner at Blooming Vision BV in the Netherlands, enjoy the Ball booth at FlowersExpo Moscow, which was designed by Landman and featured his ‘tiptoe through the garden’ still-life collage surrounded by clouds of gypsophilia SnowBall and gypsophilia Mirabella. Photos by majority of imported flowers sold in Russia are still from South American growers. But as the economic crisis kicked in, floral prices dropped due to the devaluation of the ruble, so many South American growers expanded their markets and decreased their volumes to Russia.

However, now the ruble seems to be more stable against the U.S. dollar, which should result in an increase in long-standing orders. Plus, several South American growers are seeing a slight increase in demand and, in some cases, even an increase in price. The numbers are far from the old level, but growers are hoping that it will continue to increase.

The Dutch exhibitors also foresee a recovery in the market. Just like the South American growers, the fluctuating exchange rate of the ruble against the euro has been the bottleneck for many Dutch growers. Still, the Dutch are important flower suppliers to Russia and they envision opportunities to enter the market with new products and to educate Russians on how to use those products.

Stability does not necessarily apply to the Kenyan growers, however, as they have drastically increased sales to Russia over the last few years.

More than 400 companies from 27 countries exhibited at FlowersExpo, which drew over 16,700 visitors from around the world. During the three-day show, international floral designers taught numerous master classes and young contestants competed in the Championship of Floristics, an Olympic-inspired design contest.

The Ball SB booth was recognized with the Best Display Design award. The company’s booth was designed to launch its new gypsophilia variety, SnowBall, bred by Ball and grown by Savisa in Ecuador. Pieter Landman created the booth display, featuring his “tiptoe through the garden” still-life collage surrounded by clouds of gypsophilia SnowBall and gypsophilia Mirabella.