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Commentator Mel Robbins to keynote Women’s Fresh Perspectives Conference

Coach, author and CNN commentator Mel Robbins will keynote the 2017 Women’s Fresh Perspectives Conference April 23-25 in Miami, according to a news release. The women-only event from the Center for Growing Talent by the Produce Marketing Association is celebrating its five-year anniversary this year with the theme “Own It,” and the conference agenda combines both education and networking.

“Having a strong support network is important to any professional, however this program is so much more than a women’s networking event,” said Alex Jackson Berkley, co-chair of CGTbyPMA’s Women’s Fresh Perspectives advisory group, in the release. “This is a professional and leadership development program that is unique to our industry, as it has been specifically developed from research conducted with fresh produce and floral industry leaders, supervisors and potential participants.”

MEL-ROBBINSMel RobbinsThis year’s keynote speaker, Mel Robbins, is an attorney, business entrepreneur, author, coach, CNN commentator and opinion writer. Robbins’ Tedx Talk, “How to Stop Screwing Yourself Over,” has been viewed more than 10 million times, and her book on the brain and productivity, Stop Saying You’re Fine, is a business bestseller.

General session speaker Juliet Funt will teach attendees about the importance of “white space” — hardwiring strategic pauses between activities to increase productivity. Conference general sessions are followed by workshops that tailor those topics to attendees’ particular career stages — emerging, middle-level and executive.

Alicia Calhoun, CGTbyPMA vice president/talent portfolio, said that attendees will learn enhanced strategic, negotiation and communications skills to help them achieve better business results; they will learn to strengthen their leadership styles, to lead and motivate their staff teams to be higher performing; and they will also learn to create and use meaningful business relationships to enhance their own performance — both professional and personal. Calhoun noted that attendees from year to year hail from across the industry supply chain and from across all career stages.

“This event is celebrating its five-year anniversary because recognition is growing that women leaders are good for business,” said Calhoun in the release. “In fact, half of our attendees are sent by their supervisors.”

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