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A Day Without Women = a day without flowers?

With the current global political climate being what it is, it’s not surprising that International Women’s Day floral sales were negatively affected. Going on strike and promoting A Day Without Women is counter-intuitive to the floral industry’s Women’s Day mission of celebrating and honoring women with flowers. But any failure is not final — it’s informative. So next year, hopefully, the story will be different.

COVER-SHOT-2-this-one-looks-better In this edition, in addition to reporting on the preliminary results of International Women’s Day, we offer on-the-scene coverage of the 2017 Field to Vase kickoff event in Minnesota; we recap SAF’s Congressional Action Days; we include an article about Easter lilies; we highlight some new offerings for Mother’s Day; we preview the International Floral Expo; and PMA shares some of its statistics on supermarket floral departments and the benefits of offering full-service floral in your stores.

American writer Denis Waitley advises us, “Don’t dwell on what went wrong; instead, focus on what to do next.” And you know what’s next — more opportunities to sell flowers for Easter and Administrative Professionals Week, plus another chance to honor women with flowers on Mother’s Day. Good luck. Richard Lutes is the floral editor and floral sales manager of The Produce News. He can be contacted at 763/595-9559 or