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Philadelphia area to host SAF sessions

The next Society of American Florists’ 1-Day Profit Blast will take place March 25 in the Philadelphia suburb of Mount Laurel, NJ, according to a news release. Since launching the conference in 2014, SAF has brought Profit Blast to Atlanta, Baltimore, Seattle, Des Moines, IA, Austin, TX, Cincinnati, Denver and Columbus, OH.

“We’re really excited to add the Philadelphia area as our next stop with the Profit Blast,” said Peter Moran, SAF’s chief executive officer, in the release. “We developed this event so we could give SAF members affordable and schedule-friendly access to the kind of high-quality education we offer at our annual convention. But in order to keep the registration rate low [between $99 and $139], we rely on wholesaler partners to help underwrite the costs.”

Previous underwriters have included DWF Wholesale, Bill Dorn Co., Frank Adams, Greenleaf and DVFlora. Syndicate Sales, Rio Roses and Design Master Color Tool Inc. have sponsored the design program at several of the previous events.

The March 25 Profit Blast is underwritten by DVFlora, with Simithers-Oasis sponsoring the design program. The event packs design, sales, technology and management education into an eight-hour program, along with a Supplier Showcase, where floral industry vendors share their newest products.

Fourth-generation floral designer Laura Daluga, owner at Department of Floristry in Ypsilanti, MI, during her presentation “Exceeding the Design Demands of Today’s Gift Givers” will show attendees specific ways to design and promote sustainable floral arrangements, embrace the DYO (design your own) movement, interpret personal style in designs, and attract millennials through cause-based design; Crystal Vilkaitis from Crystal Media will teach about the “ABCs of Social Media Advertising;” Tim Huckabee, president at Floral Strategies, will show attendees how to “Build the Perfect Sales Script;” and Derrick Myers, president at Crockett, Myers & Associates Inc., will provide foolproof steps for managing the six main cost centers in a floral business in a workshop-style exercise titled “Treasure Hunt: Finding Your Hidden Profits.” For more information, visit