view current print edition




Transitioning by way of an early dream of spring

The floral industry is catching its collective breath after Valentine’s Day and is also busily preparing for the upcoming spring holidays. With Easter, Passover, Earth Day, Administrative Professionals Week and Mother’s Day all happening within a span of six weeks, extra energy and planning will be needed and there is much to be done, as you already know.

In this edition, we recap Valentine’s Day 2017 with a look at early results from around the country; we report on the passing of a true floral industry icon, Bobbie Ecker, who died Feb. 3 and will be missed by many; Cindy Hanauer reviews her trip to IPM Essen in Germany; Bill Prescott writes about what’s trending in spring tulips; Nick Fronduto presents ideas for capitalizing on sports viewing parties; and we explain plant brokers — one of the important links in the plant supply chain.

English poet and founder of the British Romantic movement Samuel Taylor Coleridge offered some perspective and encouragement for all of us during this transitional time of year: “And Winter, slumbering in the open air, Wears on his smiling face an early dream of Spring!”

Richard Lutes is the floral editor and floral sales manager of The Produce News. He can be contacted at 763/595-9559 or