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Jacobson Floral Supply creates new hub for Boston’s flower district

Jacobson Floral Supply, a hard goods importer and distributor in New England, welcomed Quinlan-Wasserman Wholesale, a wholesale flower and plant supply business, to Jacobson’s location in Boston, according to a news release. The addition of Quinlan-Wasserman Wholesale, along with Berry’s Greenhouses Inc., to Jacobson’s south end location provides a one-stop shopping experience for flowers, plants and floral supplies. The new 7,500-square-foot showroom opened Feb. 1.

JACOBSONSQuinlan-Wasserman Wholesale and Berry’s Greenhouses, Inc. have combined forces with Jacobson Floral Supply to create a new flower district hub in Boston. This arrangement at Jacobson’s south end location provides a one-stop shopping experience for flowers, plants and floral supplies.“We are delighted to include Quinlan-Wasserman Wholesale in our Albany Street footprint,” said Bill Jacobson, president at Jacobson Floral Supply Inc., in the release. “With the Boston Flower Exchange closing at the end of the year, we knew this created uncertainty for those customers who have relied on the Flower Exchange for cut flowers and plants. This new arrangement allows us to offer the same one-stop shopping experience for fresh flowers, plants and hard goods that they have become accustomed to. We are excited about the future of the wholesale floral market in Boston.”

Led by Kevin Quinlan, Ken Wasserman, Tom Reardon (formerly of Fall River Supply and Wilson Farm in Lexington, MA,) Jeff Silveira and Tim Rogers, Quinlan-Wasserman has well over 100 years of combined cut flower and potted plant experience.

“We are combining forces with Jacobson Floral to create New England’s premier one-stop flower, supply and plant shopping experience and become the new cornerstone for Boston’s flower district,” said Quinlan in the release.

Nick Fronduto, Jacobson’s chief operating officer, told The Produce News, “I think the Boston wholesale floral market is strong. In our area — the south part of Boston — there are still eight to 10 floral-related businesses and a lot of artisans. So it’s still very much a flower district and I’m very bullish on our area.

“I think Quinlan-Wasserman is going to expand their offerings to include products that they ordinarily wouldn’t have sold because they were competitively sold at the Flower Exchange.

“It’s up to us now; we will be in the position to satisfy customers, to work with them and to give them the experience they want. It’s really ours to capitalize on and the customers will be the judges of whether or not we meet or exceed their expectations,” he said.