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Globally Grown, Miami airport celebrate Women’s Day with flower giveaway

On March 6 the Association of Flower Importers of Florida, located in Miami and a member of Globally Grown, partnered with Miami International Airport to celebrate International Women’s Day. More than 150 volunteers from AFIF and MIA handed out over 20,000 stems of fresh flowers to women arriving at the airport.

The member companies of AFIF provided the flowers and volunteers for the event and every volunteer wore a yellow shirt that said, “Celebrating International Women’s Day and International Flights and Flowers.” Each female passenger arriving at the airport was given a free flower and a card with information about Globally Grown and MIA, including the hashtag #MIAflowers that everyone was encouraged to use to post and tweet their feelings, photos and comments.

Miami International Airport has a lineup of 100 carriers, is the top U.S. airport for international freight and the No. 1 gateway for flowers, with 91.4 percent of all flowers imported into the U.S. coming through the airport.

The flower giveaway event was a huge success with many women having a better day because we were all celebrating International Women’s Day and we had brightened their day with a free fresh flower.

Christine Boldt is the executive vice president at Association of Floral Importers of Florida. She can be contacted at Christine@afifnet.org.