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SAF annual convention Aug. 13-16

The 2014 convention of the Society of American Florists Aug. 13-16 at the Marriott Marco Island Resort in Marco Island, FL, will offer more than 25 interactive programs designed to “train brains,” a 1970s-style showcase for premier products, a Sylvia Cup floral design competition, 30 distinguished speakers, awards for industry leaders and outstanding new varieties of flowers, and a golf tournament, according to a press release.

The keynote speaker at the breakfast and business session Aug. 16 will be Mary Liz Curtin from Leon & Lulu in Detroit, who will speak about the importance of having a successful brand.