The American Institute of Floral Designers will meet in Chicago July 3-7 for its annual national symposium, Transition Transformation.
“We expect a little under 1,000 attendees,” Tom Shaner, executive director of AIFD in Baltimore, told The Produce News. “Attendance is down from last year. We feel the economic situation in the last few years is holding some people back. This year we’re trying to keep the cost of the show down to make it more affordable,” Shaner said.
An AIFD Partners Expo-Book Fair Marketplace will display the latest products and services available to floral designers, awards of merit and service will be presented to professionals who have made significant contributions to the floral industry, and there will be numerous education sessions and hand-on workshops ranging from the language of flowers to the nature of trends and floral sculpture.
Since 1965 the mission of the nonprofit AIFD is to advance the art of professional floral design through education, service and leadership.
In 2015 the AIFD will celebrate its 50th anniversary and its national symposium. Journey, in Denver.