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Cultivate ‘14 florist-only program focuses on business management and innovative design techniques

AmericanHort’s convention and trade show, Cultivate ‘14 (formerly OFA Short Course), will offer a florist-only program at the Greater Columbus Convention Center in Columbus, OH, July 12-15, designed to “strengthen your floral business,” according to an association news release.

This year’s show theme, “Here Comes the Bride,” offers stage shows, hands-on workshops, florist expo vendors, and opportunities to network with designers and discover ways to increase floral profits and attract new customers.

There will be seven educational sessions taught by flower industry professionals along with floral design contests in two divisions — one for professionals and the other for students — with cash prizes.

CULTIVATE-PIC-At the 2013 Advanced Wedding Design Workshop attendees learned tips and tricks to make their wedding work stand out.The five contestants with the top cumulative points in the professional division will compete in the design-off for the title of AmercanHort Designer of the Year and will represent AmericanHort at the National Alliance of Floral Associations Designer of the Year competition. The student division winner will receive an all-expense paid scholarship to Floriology Institute for a design course sponsored by BloomNet.

In both the professional and student divisions, the favorite designs chosen by convention attendees will be presented with People’s Choice Awards and complimentary Floral Design and Business Package registrations for Cultivate ‘15.

Trade Show News Network acknowledges Cultivate as one of the larger trade shows in North America for garden center retailers, greenhouse and nursery growers, landscapers, florists, interior plantscapers and other industry sectors. Professionals throughout the supply chain from all 50 states and 22 countries are expected to attend the show.

With more than seven acres of trade show exhibits in the Solutions Marketplace and an additional 50,000 square feet of exhibit space in the Retail Terrace, the event provides a one-stop shopping and educational experience to view everything from hard goods to new plant varieties to cutting-edge technology.

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