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SAF August convention is month earlier than usual

Floral industry retailers, wholesalers and growers will learn how to “get more profit from their prices and sell with style” during SAF Marco Island 2014, the Society of American Florist’s 130th Annual Convention, Aug. 13-16 in Marco Island, FL, according to an association news release.

More than 25 interactive programs designed to “train brains and stimulate creativity” through live demos, hands-on practice and audience participation will be presented. Topics will focus on marketing, merchandising and sales, décor and design trends, hiring and training, financial strategies, and big-picture industry and economic issues.