The World Floral Expo, which has been held in New York for the past two years and was in Miami for 10 years before that, will tour the United States offering shows in three cities on three days during one week in 2014, according to Dick van Raamsdonk, president of HPP Exhibitions Inc. in Amsterdam, Netherlands, which sponsors the annual show.
“In 2014, World Floral Expo will tour the USA,” said van Raamsdonk. “So instead of three days in one city, it will be three shows in one week,” he said. The cities on the tour will be Boston on March 10, Chicago on March 12, and Philadelphia on March 14.
Other HPP shows slated for 2014 to date are in Kenya, June 4-6; Ecuador, Oct. 1-4; and Holland, Nov. 5-7. A 2013 HPP show in Holland, part of a floral and horticultural trade fair, will run Nov. 6-8 in Vijfhuizen.
Van Raamsdonk had expressed concerns about the World Floral Expo, his annual U.S. show after the show’s March run at the Jacob K. Javits Convention Center in New York. It was not developing as it should, he felt, even with registration up 12 percent, including about a thousand buyers.
“It’s frustrating,” van Raamsdonk said. “We can’t seem to bring it to the next level, and the U.S. market is unpredictable. One day, I am going to reach my goal of a huge international trade show in the United States,” he pledged. Formed in 1984, Holland Products Promotions, now HPP, has offices in Ecuador, Ethiopia, Holland and Kenya.
The WFE show originated in 1999 at the Javits Center in Manhattan, but the Sept. 11 terrorist attack in New York in 2001 led to last-minute cancellation of the show that season. It was moved to Miami the next year and held there for the next decade until returning to New York in 2012.