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Proflora to feature exhibits, farm tours, breeder and grower competition, golf

Three months before the opening day for Proflora, the biennial Colombian flower show, about 155 exhibitors from 10 countries has reserved booth space at Corferias convention center in Bogota, Colombia. The show will run there Oct. 2-4 and feature 1,600 flower varieties to entice more than 1,000 buyers from 40 countries, organizers predicted.

Exhibitors signed up in early July include growers such as Suasque, Groflowers and Golden Flowers; distributors such as Fresca Farms; breeders including Fred Gloeckner, Syngenta and Schreurs; and suppliers and service-providers such as Temkin, Chrysal, Floralife, UPS and Vacuum Cooling.

The will feature the exhibits and a technology pavilion, farm tours, a golf tourney, opening ceremony with Juan Manuel Santos, the president of Colombia, welcoming attendees, grower and breeder competitions, and a famed closing party.

Cristina Uricoechea, director of the show for 22 years, told The Produce News that the show will again feature a carbon-offset program that allows attendees to help lessen the impact of their travel to the show on the environment by making contributions for reforestation or land conservation. The program was unveiled at the last show, in 2011.

Business sessions putting growers and buyers together will be offered again, but arranged in advance of the show, she said.

Events will begin Sept. 30 with preshow tours of flower farms, for international buyers only, of flower farms in the savannah region of Colombia. The tours will visit firms that are exhibiting at Proflora. On Oct. 1, a golf tournament will offer exhibitors and international buyers a change to show their competitive drive.

The Proflora closing party will begin at 8:30 p.m. Oct. 4 and carry over into the early morning hours Oct. 5, when the exhibit hall will be open to the general public.

The 2011 show had 300 exhibitors and 4,775 buyers from 47 countries.