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IFE to feature keynote on innovation, design contest, demonstrations, more

Twelve education sessions, including a keynote address on “Leapfrogging” as an innovation strategy; a light-hearted Iron Designer contest using mystery items to create floral arrangements in a feverish race against the clock and other designers; a new products showcase including a combination flower vase and greeting card, an LED candle lantern and evergreen centerpiece, and a “Sweet Treats” combination of flowers and confections.

Add an expected 2,000 attendees and 200 exhibitors, mix in happy hour celebrations, design demonstrations, best booth and best new product awards voted by attendees, merchandising awards and a flower-naming ceremony honoring an industry leader, and you have the 2013 International Floriculture Expo, now in the fourth year of a five-year run at the Miami Beach Convention Center in Miami Beach, FL.

IFE-IRON-DESIGNER712-RENWICRenwick Wachenfeld of Hollywood, CA, won the 2012 IFE Iron Designer Contest. He is a floral designer for Gelson Markets.The annual show will run June 18-21 (education sessions June 18-19; exhibits, June 19-21). By late April, more than 150 exhibitors had registered. The 2012 IFE show drew about 2,000 attendees and offered some 200 exhibits.

The keynote speaker on June 20 will be Soren Kaplan, author of book, Leapfrogging, which recently received the 2013 Axiom Best Business Book Award. According to a news release from the show organizers, Diversified Business Communications Inc., Mr. Kaplan’s keynote address will offer a “highly interactive presentation,” on strategies to disrupting organizational mindsets in order to create innovations.

Mr. Kaplan works with Disney, PayPal, Dean Foods, PepsiCo, Colgate-Palmolive, Medtronic and numerous other global firms and led the innovation group at Hewlett-Packard during the 1990s.

Education sessions include “Floral Decor for Life’s Celebrations,” by Bobbi Ecker of FloraPros and Michael Schrader, director of floral for Schnuck Markets; “Inflate Your Profits with Balloons,” merchandising techniques using upgrades, led by Peggy Williams of burton + BURTON and Bradley Gaines, floral supervisor at United Supermarkets; and a gift basket workshop using flowers, fruit and packaged foods by Jimi Taylor of Taylor Made Gift Baskets.

Other presentations include the annual “State of the Industry” report by a trio of panelists, and “Get your Share of the U.S. Consumer Floral Market,” which examines consumer research trends on cut-flower and potted plant purchasing at the major floral outlet channels, by Thomas L. Prince and Timothy A. Prince of Columbus, OH.