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FLORAL

Americans’ love affair with the rose has lasted for centuries and it continues to grow with 85 percent of people claiming the rose as their favorite flower. Roses are currently the top-selling flower in the United States — based on stem count — and it is estimated that Americans purchase nearly two billion roses annually. A few weeks ago, millions of roses were given to honored moms on Mother’s Day; and now it’s National Rose Month — so how will you celebrate the... Read more
Floriography and the colors of roses — what do they mean?
Since June is National Rose Month, now is the perfect time for a refresher on the symbolic meanings behind the different colors of roses. But where and when did the color meaning of roses originate? Jack Goody, in his book “The Culture of Flowers,” said that giving meanings to flowers originally came from the east. Also called floriography, the art of speaking with flowers began in Persia where illiterate women in the Ottoman palace harems used flowers to communicate,... Read more
Do you find yourself going through more helium than normal or using more than you think you should be? On the wake of another shortage, providers are starting to send out helium allocation letters, alerting companies that they won’t be receiving the amount of helium that they ordered. So, make sure your employees are taking the right steps to ensure you’re saving helium rather than wasting it, especially when supplies are tightening. Use these three incredibly... Read more
Westerlay Orchids donates $16k to local schools
For Westerlay Orchids in Carpinteria, CA, the 10th Annual Carpinteria Greenhouse and Nursery Tour was as much about cultivating young minds as it was showing off the plants grown in its state-of-the-art greenhouse. Proceeds from all Westerlay retail sales collected throughout the week preceding the event will be directed into the classrooms of Aliso Elementary School. President Toine Overgaag said supporting public education and youth organizations in the community... Read more
With spring upon us, many consumers are once again exploring the wonderful world of ornamental plants and flowers as they prepare their gardens for summer and plan to lavish their moms on Mother’s Day. As consumers shop for ways to beautify their homes — both inside and out — they often find themselves asking, “Where was this product grown?” For many potted plants, bedding plants and cut flowers, the answer to that question is Canada. Canada has emerged as a key... Read more
Over the past year, Certified American Grown has secured federal grant funds through the USDA Foreign Agricultural Service to develop export markets for American Grown Flowers, according to a news release. In 2017, Certified American Grown conducted a comprehensive assessment in China, determining the Chinese market potential for increased sales of American Grown Flowers and greens. A five-member team of U.S.-based experts traveled to China to assess the market... Read more
Changes coming to WF&FSA’s Floral Distribution Conference
The Wholesale Florist & Florist Supplier Association is making some changes to its Floral Distribution Conference this year, according to a news release. Molly Alton Mullins, WF&FSA’s executive vice president, said it’s all in an effort to make the event more relevant, valuable and convenient to wholesalers. “Our main goal is to provide as much value as we can for our members,” Mullins said in the release. “Last year, we had record attendance, but we want... Read more
CalFlowers hires Deborah Erickson
The California Association of Flower Growers & Shippers has hired Deborah Erickson as the organization’s marketing director. In this newly created position, Erickson is responsible for the overall marketing and communications strategy and initiatives for the association and its membership.   DEBORAH ERICKSON“Adding this position reflects our increasing emphasis on marketing and communications programs that help to advance the goals of our members and the... Read more
The International Floriculture Expo announced in a news release the eight floral artists and designers who will compete to become the 2018 Iron Designer champion on June 26 at 3:30 p.m. in Chicago. These contestants will compete live at IFE in front of a cheering audience. Fresh cut floral and accessories will be revealed moments before the competition starts and participants will have just 20 minutes to create a design that will be judged by a panel on the spot.... Read more
The International Floriculture Expo will take place June 25-27 in Chicago. Below is a schedule of events. Monday, June 25 7:30 a.m.-5:30 p.m. Registration Open 9:15 a.m.-10:15 a.m. Education Day Kickoff: The State and Industry Statistics of Global Floral Retail, Jackie Lacey 10:30 a.m.-1:30 a.m. Discovering the Science of Experiential Product and Merchandising Strategies — “The Art + Science Behind Balloon Merchandising,” Becca Knight and Edward Muñoz Noon-1:15... Read more
The International Floriculture Expo in Chicago June 25-27 will bring together over 1,500 floral professionals from every segment of the supply chain and more than 225 vendors from across the globe. And now is your chance to receive $50 off any IFE registration package just by using our exclusive promo code — MARKETING. When you attend IFE at McCormick Place you’ll be able to network with your peers; experience the latest trends in floral; check out the most innovative... Read more
Chef Andrew Zimmern to keynote FP&FC’s SoCal Expo
Andrew Zimmern, culinary expert, American television personality, chef, food writer and teacher, will present the keynote address at the Fresh Produce & Floral Council’s Southern California Expo July 17 at the Disneyland Hotel in Anaheim, CA. Chef Andrew Zimmern will keynote the FP&FC SoCal Expo July 17.Zimmern is the co-creator, host, and consulting producer of the Travel Channel series, “Bizarre Foods with Andrew Zimmern,” “Bizarre Foods America,” “Andrew... Read more
Alaska flower farmer named  ‘American Small Business Champion’
Flower farmer Rita Jo Shoultz, owner and managing partner at Alaska Perfect Peony in Homer, Alaska, has been named a winner of the 2018 American Small Business Championship, according to a news release. The Championship is hosted by SCORE, a network of volunteer expert business mentors, and is supported by Sam’s Club. “We were really surprised and very honored,” said Shoultz in the release. “Cut flowers don’t always get a lot of recognition.” Rita Jo Shoultz Shoultz,... Read more
Scott Greenberg, noted businessman and motivational speaker, will present the keynote address at Cultivate ‘18 July 14-17 at the newly renovated Greater Columbus Convention Center in Columbus, Ohio, according to a news release. His talk, “Elevating Performance for Leaders and Their Teams,” will challenge conventional thinking and get people focused on the ideas and actions that matter most. For over two decades, Greenberg has motivated audiences with his high-energy... Read more
Slow Flowers Summit co-locating with AIFD Annual Symposium
The second annual Slow Flowers Summit is co-locating with the American Institute of Floral Designers Annual Symposium in Washington, D.C. The one-day conference will take place on June 29 at Marriott Wardman Park, according to a news release. Developed and produced by Debra Prinzing and Slow Flowers, LLC, the event also coincides with the fourth annual American Flowers Week, June 28-July 4. The 2018 Summit is turning its attention on the future, innovation and... Read more
Smithers-Oasis Co. has entered into a purchase agreement with Milton Adler Co. of Atlantic City, NJ, a longtime manufacturer and supplier to the floral industry, effective immediately. With this purchase, Smithers-Oasis continues to add to its wedding and seasonal gift items, according to a news release. The succession plan allows for a seamless transition of Milton Adler products and services including Atlantic, Stemson’s and Miss Petite brands. The Milton Adler... Read more
Cut flower wholesalers, retailers and bouquet companies gathered in Miami in the spring to discuss the future of the cut flower industry. The private, six-day event was hosted by Israel-based Danziger and focused on innovation and the end consumer, according to a news release. “The development of cut flower consumption will be driven by global supply and demand changes,” said Gaby Danziger, Danziger’s chief executive officer, in the release. “Companies along the... Read more
U.S. floral gifting market estimated to generate $16 billion by 2023
Market research organization Arizton recently published a report on the floral gifting market in the United States, providing comprehensive industry analysis, trend forecasts, and competitive analysis. According to the report, the U.S. floral gifting market is estimated to generate revenues of approximately $16 billion by 2023, and it’s expanding during 2018-23 at a compound annual growth rate of around 6 percent. The market study offers analysis on market size... Read more
The American Institute of Floral Designers 51st annual National Symposium, “Discover” will gather at the historical Marriott Wardman Park Hotel in Washington, D.C. June 30-July 4. New this year at the five-day floral design education event will be four education tracks encompassing all areas; Inspire Creative Sessions; Impact Business Sessions; and Innovative Hands-On Workshops, according to a news release. The four education tracks include traditional retail florists,... Read more
Michigan Floral Association 2018 award winners honored
The Michigan Floral Association honored its 2018 award winners at the Great Lakes Floral & Event Expo in Grand Rapids, MI. At the annual Saturday night recognition banquet, the association acknowledged companies and individuals who have been selected as “First Amongst Your Peers.” Norman Smith Enterprises was named 2018 MFA Wholesaler of the Year. Alan Buckley and Gary Buckley received the award.Each year the MFA Awards and Nominations Committee is responsible... Read more