New floral promotion, American Flowers Week, set for June 28-July 4
Since 2015, Debra Prinzing, creator of , an online resource that connects consumers with local, seasonal and sustainable flowers, has staged a weeklong celebration of domestic flowers in order to raise consumer awareness and unite America’s flower farmers with the U.S. floral industry. Last year, that effort generated more than 1.3 million social media impressions in a single month on Twitter and Instagram, according to a news release. Prinzig... Read more
Enjoying Art in Bloom at the Minneapolis Institute of Art
minneapolis — The Minneapolis Institute of Art once again celebrated the arrival of spring April 27-30 by pairing timeless art with thousands of flowers at the 2017 Art in Bloom festival-fundraiser. Now in its 34th year, the four-day event showcased 165 fresh floral arrangements inspired by the institute’s art collection and also highlighted a fashion show organized in conjunction with Fashion Week Minnesota. “Art in Bloom and MIA provide a strong... Read more
The U.S. Postal Service has unveiled two new postage stamps — the Celebration Boutonniere and the Celebration Corsage — both arranged by floral designer Carol Caggiano, a member of the Society of American Florists, and photographed by Renee Comet. “We had several conference calls regarding what they [USPS] were looking for, style, color, etc.,” said Caggiano, who has served on the SAF board of directors and is a SAF Tommy Bright Award winner,... Read more
The American Institute of Floral Designers’ National Symposium July 1-5 in Seattle will offer four hands-on learning experiences, according to a news release. The interactive sessions are designed for everyone and are especially great for those seeking to gain more experience or looking to become certified. The 90-minute classes are a combination of lecture/demonstration and hands-on application and are taught by leading floral artists. Pre-registration is... Read more
Michigan Floral Associaton 2017 award  winners honored at Great Lakes Floral Expo
The Michigan Floral Association honored its 2017 award winners at the Great Lakes Floral Expo in Grand Rapids, MI. Each year the MFA Awards and Nominations Committee is responsible for soliciting and reviewing award nominations, according to the MFA website. The committee sends all qualified nominations to a panel of independent judges who complete an evaluation form for each nominee. The committee totals the points received for each candidate nominated in a specific... Read more
Under the banner “Get in the Game!” the Southern California Fresh Produce & Floral Council Expo is slated for July 18 at the Disneyland Hotel in Anaheim, CA. Hundreds of suppliers will showcase their upcoming promotions, latest products and innovative packaging during this one-day event in order to help you grow your business. “We are seeing a higher percentage of floral booths in the show,” Carissa Mace, FPFC’s president, said.... Read more
The first Produce Marketing Association Fresh Connections: Floral event was held in Miami in 2015. On July 13, from 9 a.m.-5 p.m., the combination of education sessions and networking breaks known as Fresh Connections: Floral will return to Miami once again. Attendees will include floral growers, importers, exporters and wholesalers, floral buyers from major grocery chains and retail, potted plant growers, importers and exporters, floral industry solution providers... Read more
FNGLA announces industry award winners
The Florida Nursery, Growers & Landscape Association Industry Awards Selection Committee announced the “best of the best” for its top six industry awards. The recipients will be celebrated at the FNGLA Convention June 23-24 in Fort Lauderdale, FL. According to a news release, the winners for 2017 are as follows: Hall of Fame Inductee: Gene Batson, owner at Batson Greenhouses in Mount Dora, FL, retired. Batson’s passion and expertise as a... Read more
Industry professionals from across the country will unite at Cultivate ’17 in Columbus, Ohio, July 15-18. Jon Gordon, best-selling author of numerous books including The Energy Bus, Training Camp, The No Complaining Rule, You Win in the Locker Room First, and more will be the keynote speaker. Gordon is a graduate of Cornell University and holds a master’s degree in teaching from Emory University. “He and his training/consulting company are passionate... Read more
For schedule updates, the International Floriculture Expo website is Tuesday, June 13 7 a.m.-4 p.m. Registration Open 7:30 a.m.–9:15 a.m. Floral Flash Speed Networking 9:30 a.m.–10:15 a.m. “Creative Thinking: New Technology & Leading-Edge Innovations,” Jacque Sir Louis, Smithers Oasis, Heidi Stachel, 3-D Virtual Designer, and Dione Baird, Albertsons Southern Division 10:30 a.m.–11:30 a.m. “Cross-Merchandising:... Read more
Doug Rauch to headline IFE joint general session
Doug Rauch is co- chief executive officer at Conscious Capitalism, an organization that looks at how four specific tenets — higher purpose, stakeholder integration, conscious leadership, and conscious culture — can simultaneously build stronger businesses and improve society as a whole. He will deliver the keynote at the 2017 International Floriculture Expo, Global Cold Chain Expo and United Fresh joint opening general session June 14, according to a... Read more
Fun ‘N Sun in August — perennial favorite still blooming through after 75 years
The California Association of Flower Growers & Shippers will celebrate 75 years of operations at its signature Fun ‘N Sun event in Carlsbad, CA, Aug. 9-12, 2017. This year’s event will be a blend of the traditional — recognizing those who have contributed to the floral industry — with an eye toward the future. CalFlowers was formed in 1941 — then known as NORCAL — and was initially developed to aid floral shippers in the... Read more
Registration for the 2017 Farwest Show in Portland, OR, is now open for attendees and exhibitors, according to a news release. Early registration comes with discount pricing on hotels, trade show passes, tours and education. This year’s attendance is expected to increase with a new and improved schedule for show days and hours. Farwest 2017 takes place Aug. 23-25 and the trade show opens at noon in order to offer more flexibility for attendees and exhibitors... Read more
National floral emblem of the U.S., the rose, is celebrated in month of June
June is National Rose Month and roses have long been symbols of love and beauty around the world. But did you know that over 30 years ago the rose was named the official flower and the national floral emblem of the United States? Prior to that, people had been lobbying to name the native marigold the national flower. In 1985, the U.S. Senate passed a resolution asking the president to declare the rose as the national floral emblem and on Sept. 23, 1986, the U.S.... Read more
Sporticulture plants featured at 2017 NFL Draft
Maryland-based Sporticulture Inc. featured its National Football League-themed plants on location at the official NFL Draft Apr. 27-29 in Philadelphia for the second year, according to a news release. Sporticulture’s NFL plants decorated the VIP areas as well as other NFL venues in the city over the three-day draft celebration. Sporticulture’s NFL-themed plants decorated the VIP areas and other NFL venues at the official 2017 NFL draft in Philadelphia.“We... Read more
Kroger celebrates 30 years supplying Kentucky Derby’s Garland of Roses
When Always Dreaming won the 143rd Kentucky Derby on May 6, he was honored in the Winner’s Circle of Churchill Downs with a 40-pound blanket of red Freedom roses, crafted by florists at the Middletown Kroger in Louisville, KY. Since 1987, Cincinnati-headquartered Kroger Co. has provided the derby’s Garland of Roses, arguably the most famous floral arrangement in the USA. “With the Garland of Roses being such an important part of the Kentucky Derby... Read more
Wedding flowers present opportunity for supermarket floral departments
Supermarket floral departments are competing to offer unique, quality products at a reasonable price in the wedding sector, according to research by the Produce Marketing Association. This means catering to couples that want all the traditional frills as well as DIY wedding flower ideas. Pricing for unique floral designs — when the product is only a small part of the costs — is challenging and begins with understanding product costs, shopping different... Read more
Hops — not just for craft brewing anymore
Hops are vines with vibrant green buds whose oils give beer its bitter and bright flavor, but more and more florists and event designers are also incorporating them into wedding and event work — in arrangements, bouquets, boutonnieres and as garlands to decorate venues. “They work wonderfully for personal flowers because they don’t wilt,” Christi Poppler, owner at Studio C Floral in Chaska, MN, told The Produce News. “I like to use... Read more
As the spring holidays wrap up, including the MOAFH (Mother Of All Floral Holidays — Mother’s Day), the reality that there is still over half a year of business left in 2017 sets in. Consider attending the International Floriculture Expo — or one of the many other upcoming industry trade shows — in order to reinvigorate yourself, to see which styles are trending, the new products available, and to network with other professionals so you can... Read more
The Society of American Florists is offering an interactive quiz on prom flowers to capture the attention of teen shoppers, according to a news release. Floral industry members can use the Prom Quiz to communicate with their teen customers and their parents at High schoolers today enjoy sharing their opinions on social media and participating in online engagements. With the “What’s Your Prom Personality?” quiz, users... Read more