GR Fresh building supplies

McALLEN, TX— New customer relationships are driving the growth of GR Fresh.

To accommodate that expansion, the firm this fall is breaking ground for a new 120,000-square-foot cold warehouse. The project is far behind schedule because of civic bureaucracy, but Tony Incaviglia, vice president sales and marketing, hopes to be in the facility in a year. The warehouse will be near the current location within the McAllen Produce Market.

Tony-GR-FreshTony IncavigliaWith growing sales opportunities with an expanding list of foodservice and retail customers, “we need to fill gaps in supplies, which we’re doing by developing other growing areas” in Mexico. Currently GR Fresh grows in eight Mexican states.

“We’re building relationships with growing partners to close November and December gaps in order to keep relationships with our customers.”

GR Fresh is a strong supplier of Roma and grape tomatoes, Bell and hot peppers, eggplant, squash and other products.

“Our product offerings have grown. We’ll have 10 to 20 percent more volume availability” than in the past, and the new warehouse will be a big asset in handling greater inventory, he added.

“We are a full service shipper. We provide our foodservice and retail customers with consolidation of McAllen-grown product.”

This year was the fifth year for GR Fresh to offer Mexican pomegranates. Normally, that deal runs from Aug. 1 to early October, but the deal was short and late this season. A year ago, the Torreon pomegranate orchards endured a freeze. This reduced the volume at least by 50 percent. “The arils were great; they were good and juicy. But there was scarring” which reduced consumer appeal for fresh sales. Still, “for the juicing market, it’s been great” this fall.

“The trees will be back next year,” Incaviglia indicated.

Christopher Gerlach joins USApple as director of industry analytics
The U.S. Apple Association announced that Christopher Gerlach will join the organization as director of industry analytics. Gerlach has a wealth of experience in public policy research and economic analysis for large, mission-driven organizations. Gerlach comes to USApple from the International Council of Shopping Centers Read More ...
Raley’s names new corporate leader
Raley’s announced the promotion of Laura Croff to senior vice president, people. Croff is responsible for all aspects of Raley’s human resources strategy, including talent management, leadership development, labor relations, compensation and benefits. She will work closely with the executive committee to ensure Raley’s Read More ...
Farm Direct Supply reveals fresh new logo and website
Farm Direct Supply, a leader in the fresh asparagus supply chain, has unveiled a new logo and website. This is the first stage of an extensive rebranding initiative. This initiative coincides with the recent changes in the company’s internal structure, along with the hiring of General Manager Chris Horrell earlier this Read More ...
The change to ignite your pear category
Stemilt is looking to rename a striking red pear and the company is looking for help. “It’s almost time to harvest pears, and there’s one pear with a name that just doesn’t do its features justice,” said Brianna Shales, senior marketing manager at Stemilt. ”This pear’s flavor profile is explosive, the color is striking and Read More ...
Big Y extends price freeze
Big Y World Class Market  has extended its price freeze and, although prices could go down and sales will continue, the list has also been expanded from 10,000 to 15,000 everyday grocery items, including grape tomatoes, avocados and raspberries. The hold on prices will now extend to Sept. 2. Big Y operates 71 supermarket Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse