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California Sun Dry unveils major brand evolution

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California Sun Dry is launching a refreshed brand identity to communicate the product's core values of natural flavor, healthy eating and its California roots — where the brand’s tomatoes are naturally grown and dried. This is the company’s first evolution of its branding since its founding in 1991. The new design, label and logo were unveiled at the 2019 Produce Marketing Association’s Fresh Summit.

“The new branding strongly resonates with the values of California Sun Dry,” said Charles Olins, vice president of sales and marketing at parent company Saco Foods LLC. “Our intention was to tell the story of our fresh, quality tomatoes and natural California origins.”

As a leader in sun-dried tomato products, California Sun Dry has been committed to providing foods that support today’s eating trends. With an entire portfolio of sun-dried tomatoes, sauces, and spreads, the refreshed identity and packaging is aimed to catch the consumers’ attention in the produce aisle and showcase its natural production and California origin.

The new packaging will roll out on shelves nationwide in 2020.