Loading…

Chelan Fresh ready to deliver on club varieties

Following a cool spring and favorable summer growing conditions, Washington apple growers are expecting a good quality crop this season with plenty of promotable volume in club varieties. “Every season we get crop volume reports with all the apple varieties listed and there is a category that’s listed as other,” commented Mac Riggan, vice president of marketing with Chelan Fresh. “It’s made up of all the new club varieties out there. This year that group is up 32 percent.”

SugarBee-Apple-x2-w-PLU With more proprietary varieties on the market than ever before, Chelan Fresh is ready to deliver on quality and taste with SugarBee, Koru, Rockit, and Lucy apples. “SugarBee is going to be up around 220,000 boxes and we’re excited to grow our market access this year. We have a lot of pent-up demand — every day people are calling asking for SugarBee,” said Riggan. The company will also have a SugarBee cider coming out this season and is planning to ship 20,000 six-bottle cases. “I’m not necessarily a cider guy, but I love this stuff,” he continued. “It’s not too sweet, not too tart. It’s a shelf stable juice, which we are excited to market right alongside SugarBee apples.”

Lucy Glo and Lucy Rose apples will debut at PMA for the second time this year. “There’s been red flesh apples around for ages but they haven’t tasted great. Lucy apples are a game changer in that department,” said Riggan. “They are a very good eating experience.”

“Rockit seems to be gaining momentum in all ages. It’s such a consistent eating experience — more than most people have had — making it a great snack item for kids since they’re used to everything else they snack on being consistent, flavor wise,” explained Riggan. “With Rockit, you know what to expect. That consistency creates a really great value proposition for the consumer.”

Riggan reported good quality in the company’s popular Koru apple, though unlike their other varieties, new crop Koru doesn’t become available until after the first of the year.

Kid’s Choice Fresh Produce watermelons seeing strong sales
When the coronavirus pandemic hit, those working at Kid’s Choice Fresh Produce Inc. weren’t sure what to expect, and assumed it would mean a decrease in business early-on. However, that hasn’t been the case at all. “We’re still going, and in fact, we’re selling more watermelons than we usually do at this time,” said Tom Read More ...
Emerging trends to watch
As we continue to navigate this coronavirus world, we find ourselves in limbo. Some counties and states are optimistic about re-opening, using a phased approach and strict guidelines to ensure the safety of employees and patrons. Other regions find themselves in the same position they were in a month ago, grappling with this Read More ...
Strong season for Summer Citrus from South Africa
Summer Citrus from South Africa anticipates a strong 2020 season as the first vessel of the year makes its way to the United States this week. Easy peeler clementines will be the first fruit to arrive this month at the New York port. More easy peelers and some Navel oranges will follow with the first conventional vessel Read More ...
Gold Coast produce boxes keep things fresh while consumers shelter in place
In response to shelter in place orders due to COVID-19, Gold Coast Packing, a leading grower, shipper and processor of fresh produce, partnered with sister winery Costa de Oro to offer local residents produce boxes as a convenient and safe way to pick up essential produce. Since mid-March, Gold Coast has sold over 600 Read More ...
Alberto Obregon joins Vision Import as director of global procurement
Vision Import Group, an Importer of fresh produce servicing North America and specializing in limes, lemons, mangos and pineapples, as well as various other seasonal offerings, announced the hiring of Alberto Obregon as director of global procurement, where he will manage and maintain relationships with the company’s Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse