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Sonny Boy Produce excited for first New Jersey fall deal

landisville, nj — New Jersey’s fall produce season looks to be “right on schedule,” according to Thomas Consalo, president of Sonny Boy Produce, here.

“The summer’s been great,” he told The Produce News Monday afternoon, Aug. 12. “Over all it’s been a very good year.”

sonny6595Thomas Consalo of Sonny Boy Produce and his daughter, Lennyn Hope Consalo, who is three years old. (Photo by Gordon M. Hochberg)Sonny Boy Produce opened in September 2018. Thomas Consalo is president of the new company, and Blaise Menzoni is secretary. Other key members of the firm include Albert Trionfo as general manager, Jen Riggio as office manager and Tom Parker as operations manager.

“So for all intents and purposes, this will be our first fall deal,” said Consalo.

Asked how the late spring and summer were going, he replied, “The early part of the summer was a little wet, and it affected the first half of the blueberry crop. The second half of the summer saw some heat, which affected some of the vegetables.” The heat and rain “cut some volume here and around the state,” he said, and affected most vegetable items. But prices held up through the period, he stated, and from this point in time, the fall deal looks to be “right on schedule.”

Key fall items at Sonny Boy Produce will include Romaine lettuce, Boston lettuce, green leaf lettuce, red leaf lettuce, escarole, endive, cooking greens, parsley, cilantro and dill. Also, “We just had our first planting of our specialty fall items: fennel and rapini,” he said. “We’ll probably have two more plantings of those two items.”

The company will also have “all the ornamentals” for the holidays, such as pumpkins, gourds and corn stalks,” he said, as well as sweet potatoes, of course.

“We’re eager to roll into the next season and getting ready for the winter,” he said. “I’m excited for the fall deal and for setting up for the winter deals -- mostly imported items like citrus and berries. I’ve been thrilled at what we’ve accomplished and the support we’ve gotten.”