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Superfresh Growers recommends diversity in pear ads

Though early estimates project a 9 percent decrease, the Northwest pear crop is shaping up to yield excellent quality and has enjoyed ideal growing conditions over the past several months. “We expect overall volume to be down a bit from last year, but pears will still be a great item to promote,” reported Mike Preacher, director of marketing & customer relations with Superfresh Growers.  “Fruit is large and very clean, and will deliver great flavor.”

The Yakima-based pear shipper is gearing up to ship Bartlett pears in early August, followed by Starkcrimson in week three. d’Anjou and Bosc pears are right around the corner too, with the first shipments beginning early September and Concordes, Comice, and Asian Pears to follow in October.

The company encourages retailers to run ads with multiple varieties and advises placing pears in a prominent position in the produce department, as they are strong impulse buy for consumers. Preacher recommends that retailers run complementary organic pear SKUs in their ads, alongside conventional adding, “We are one of the largest growers of organic pears, and our team is ready to help retailers get promotions in place.”

With data showing that 50 percent of pear buyers expect to eat their pear within two days of purchase, it’s never been more important for retailers to offer conditioned (pre-ripened) pears. “We work hard to ensure customers receive pears that are delicious and ready to eat,” continued Preacher, “and ours are grown in the hills and valleys of the Cascade Mountain foothills: the best pear ground in the world.”