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Rice Fruit Co. to share recent technology advancements at PMA Fresh Summit

Rice Fruit Co.’s Vice President of Sales and Marketing, Brenda Briggs, along with Sales and Retail Account Manager, Jill Hughey, look forward to meeting with existing and potential new clients at the PMA Fresh Summit, Oct. 19-20 in Orlando, FL.

The company will exhibit at the Eastern Apple booth, No. 1653.

RiceFruitHoneycrisp-4 Headquartered in Gardners, PA, Rice Fruit is a leading producer, marketer and shipper of Pennsylvania apples.

The Rice family is a multi-generational apple grower which continues to be operated by Rice family members.

“In addition to featuring our full line of apples at the PMA Fresh Summit, we will be sharing details of our recent packing line expansion to include more pouch bag options,” said Briggs. “New bags include five-pound pouches as well as a Premium Petites snack size apple pouch with a complementary Euro carton. Premium Petites targets a younger audience that enjoy smaller hand-sized fruit. And the engaging graphics on the bright packaging draws consumers’ attention.”

In late August, Rice Fruit announced the recent installation of a stunning new PV solar array at its facility in Gardners.

The project was the result of a collaborative partnership with Direct Energy Solar and the commonwealth of Pennsylvania. Located on the roof of a controlled atmosphere storage building, the 130 kilowatts DC solar array has 490 PV solar panels and is positioned next to an existing green roof.

The opportunity to install the new 490 PV solar array system came after Rice Fruit Co. was awarded a grant of $140,000 by the Pennsylvania Commonwealth Financing Authority and Pennsylvania Office of Economic & Community Development.

In a press release on Aug. 23, Ben Rice, president of the company, said, “We are big believers in renewable, clean energy. We set a high standard for environmental responsibility. Our business is multi-generational and our goal is to ensure that the legacy we’re leaving behind is even better than where we began. We rely on Mother Nature for our livelihood, and we need to do our best to take care of the delicate ecosystems in our area. Cleaner energy is one of the many ways we’re doing our part.”

Briggs said the new 490 PV solar array system is just one of the many updates that happened at Rice Fruit Co. in the past summer.

“In addition to increasing our capacity to accommodate additional poly and pouch bags, we also upgraded our packing line to include the most advanced sorting technology; Spectrim,” she explained.

Spectrim claims to be revolutionizing the way fruit is packed by providing the industry with technology that is simultaneously the highest performing and the most usable. Spectrim has been designed as a technology platform to allow customers to continuously update their system hardware and software to stay at the cutting edge.

“This technology ensures that our lines run smoothly and at capacity, pointed out Briggs. “Given our prime East Coast location, and these improvements, our customers can continue to expect a superior pack from us that is delivered quickly and efficiently.”