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Always Fresh Farms touts berries and Florida citrus program

Always Fresh Farms continues to meet the needs of the berry trade through food safety and social accountability, while staying relevant with packaging.

“We continue to expand our knowledge of current trends, which could improve food safety, traceability, packaging, point of sale displays and logistics,” said Wayne Giddings, president and chief executive officer of the Winter Haven, FL-based grower, packer and shipper, which operates under the Always Fresh brand. “All these functions will make us a better company, promoting growth and strengthening our business for our customers, growers and ultimately the consumer. All are vital in our mission to become ‘The best berry company.’”

JSI---10-31-Sunburst-002 At PMA’s Fresh Summit, Always Fresh Farms will be in booth No. 3330 and visitors can expect to hear about the growth opportunities and new packaging ideas the company offers.

“We’ll be talking about all of our berry programs — domestic and import,” Giddings said. “We’d love to discuss the needs and wants of our customers to better serve them. As always, we love meeting new people and potential new customers. Fresh Summit is always a great show. Anytime we’re able to have face time with customers and create conversations with new customers it solidifies business relationships.”

The employees attending also look forward to the meetings, the development of business relationships and the ability to build on those relationships with opportunities to showcase all that it offers.  

“Hot topics for us will be our winter berry program, domestic and international, and the Florida citrus program,” Giddings said. “We are also representing the JSI citrus farming and packing company. We have marked the Stephens family fruit for 10 of the past 13 seasons. While we have been apart the past two seasons, we have both renewed our commitment to a resurgence in Florida citrus. We are really looking forward to sharing our excitement with everyone at the show.”

The company recently announced the addition of Keith Mixon, former president of Dole Berry Co., to the Always Fresh Farms family.

“We have a great group of people at Always Fresh and Keith’s experience and knowledge will only add to making Always Fresh the best berry company,” Giddings said. “We are excited about him coming aboard.”

Always Fresh Farms increased acreage in 2018. Overall, its crops have looked outstanding. Therefore, Giddings said customers could expect new berry varieties in Florida strawberries and new Florida citrus seedless varieties.

“We have invested in packing equipment for blueberries and citrus to improve quality and consistency throughout,” he said. “We continue to see growth in our growers, which is a direct result of our comprehensive marketing efforts to get sustainable returns to our family farms.”