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Boskovich Farms showing they care

While Boskovich Farms has more than a century of experience in the produce business, it’s been in the organic game for only the last six years, though that hasn’t stopped it from making an impact.

And that has to do with being dedicated to providing the very best in organic produce.

“Every year we keep growing the program and trying to come up with new ideas and new items to bring into the mix that make sense and are good for growers and good for us, and not just trying to make a quick buck,” said Darrell Beyer, organic sales manager for the Oxnard, CA-based company. “We’re in it for the long haul and we want to make sure we give our growers good returns.”

green-onion-field To date, the company has approximately 30 organic items in its line, including turmeric and squash, with Romaine hearts being added later this year. Beyer said Boskovich Farms wants its organic program to mirror its efforts in conventional produce.

“I don’t want to grow things that maybe make us money but don’t make the growers money,” Beyer said.

The organic market keeps growing and that’s something Beyer said a lot of people may not have realized at the beginning.

“I don’t think they really thought it was going to be what it has turned into,” he said. “I think they probably hoped, but I don’t think any of the pioneers really imagined that it would go so mainstream. I don’t think it’s going anywhere. That’s clearly obvious by how it grows; every year it grows 10 percent or something like that, and everyone says, ‘It can’t keep growing and it does.”

But as more growers get involved in organics, and transition their land from conventional to organic, Beyer said Boskovich Farms finds new challenges to face, including determining which crops are most profitable.

“If everyone grows baby bok choy, it’s going to kill the market and it may not be that profitable anymore,” Beyer said. “You have to try to stay ahead of the curve and grow things you can make money on while you can before everyone jumps on board.”

Another challenge comes with bringing a personal touch to business, which Beyer said is becoming more difficult in the digital age.

“With new generations coming into this business, they really lack the face-to-face and knowing who they’re talking to,” he said. “I grew up around a produce market, my grandfather sold produce, my father sold produce. The way it’s going, there’s not a lot of rapport, there may be some rapport but the computers and everything being digital are creating a disconnect between the people. And those relationships, I feel, are really, really important.”

But even with those challenges, Boskovich Farms is making good on its promise to provide the very best in organic produce.

“I think we do a really good job,” Beyer said. “We’re consistent, our food safety is up at the top, which makes it easy for customers to sleep well and know they’re dealing with a big company that follows all the rules and procedures. We care about our customers and at the end of the day, that’s what it’s about — we care.”