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FreshXperts transfers full ownership to industry veteran Anthony Totta

FreshXperts, a consulting group for the fresh produce industry, announced that it has restructured to provide better service to clients and more autonomy for its consulting members. Anthony Totta, a founding member and industry veteran who has spent more than 30 years working in the produce industry, has assumed total ownership of FreshXperts. Furthermore, the organization's back office operations will join its corporate headquarters in Kansas City, relocating from Naples, FL.freshex

The FreshXperts members tapped Totta to return the consortium to its original vision, one that focused on achieving results for clients while allowing consultants freedom to operate their own consultancies under the FreshXperts umbrella.

"When we started FreshXperts, we wanted to provide a place for industry professionals to showcase in one place and to partner together to provide comprehensive service to their clients," said Totta. "Our initial goal, and the one to which we have returned, is for FreshXperts members to maintain and grow their own individual consultancies, while facilitating collaboration to provide their clients with comprehensive service."

"This year has brought a lot of positive changes to FreshXperts," Totta continued. "Unification of services in a central location will provide a more streamlined, organized experience for clients and FreshXperts consultants alike. We also introduced a new website design that boasts a more user-friendly, navigable interface and allows clients to reach out directly to their consultant of choice. There, visitors can access information about our consultants, as well as a wealth of articles and information about the fresh industry."

As the year progresses, FreshXperts hopes to welcome additional industry consultants into the fold. Totta indicated that the group plans to increase its service offerings and broaden its areas of expertise in data analytics, food safety, quality control and venture financing.

"The real strength of FreshXperts is in our collective wealth of experience," he said. "Our members are fully vetted and have reputations for consistent, deliverable results. Our consultants have been working in this industry for a long time, and we have the industry knowledge to help our clients with whatever their needs may be -- growing, packaging, marketing or sales. We understand the industry, we know what works and we can help our clients to find solutions to those troubling pain points that undermine the success of their businesses, which may be keeping them from reaching their full potential. Our goal is to leave each one of our clients in a much better position than they came to us."