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Continental Fresh, Frontera Produce join efforts to make impact in Mexican mango

Miami-based Continental Fresh LLC has announced that it will be joining forces with Texas-based Frontera Produce to offer quality, year round supplies of mangos and limes to its customers.

“In a collaborative sales and sourcing effort, we are bringing together Continental’s deep rooted relationships in Brazil and Ecuador, with Frontera’s partnerships in Mexico and Peru,” said Albert Perez, managing member of Continental Fresh. “This will enable us to offer consistent volume accompanied by superior customer service.”

He added that Continental Fresh has been working with Central and South American growers for 30 years.

IMG 3016“Mexico has always been an arena where I have wanted to work,” said Perez. “Now with Frontera’s 25 years of experience sourcing in this area, we can bring great offerings to our customer base.”

This year’s Viva Fresh Expo in San Antonio, TX, on April 5-7, will mark

Frontera’s 4th year exhibiting. Representatives; Robert Cabili and Trevor Stuart, both sales representatives; Misty Ysasi, director of marketing and communications; Corina Ortiz, transportation manager, along with Perez, will be greeting and meeting expo visitors at booth number 51.

“We will be showcasing our red variety mangos and honey mangos, limes and other import items from the Frontera Produce specialty peppers and ethnic lines,” noted Perez.

Last season Frontera finished 13th on the list of mango importers, and Perez added, “This season we feel we can break into the top 10 by teaming up with the retailers across the country in month-long promotions. So far, the movement of honey mangos has surpassed anything we have ever seen. Promotional prices and outstanding quality have made it the item to focus on in March, and this will continue in April.”

Among the advantages of the Continental/Frontera program include inspection and rerun of 100 percent of all mangos received at its warehouse prior to shipping orders; food safety certifications for both field and packinghouses and; SQF Certified for cold storage and; it does not store at third-party warehouses.

“We use our own facility and personnel, and customers’ trucks are loaded in record time without long waiting lines or delays,” explained Perez. “We are the Northern most warehouse in the valley. All mixer trucks have to pass by our facility as they leave the valley.”

He added that the company is a one-stop shop for other items as well, such as limes and specialty peppers.

All mangos packed in the new Frontera Black Label premium box. Perez noted that customers recognize the repacked and pre-conditioned qualities that it packs in the box, and asks for it by name.

“We were blown away by the amount of grower and buyer participation at last year’s Viva Fresh Expo,” said Perez. “I came across an opportunity to do business with every step I walked of that show. TIPA has done an outstanding job of creating the right environment for quality trade to be developed.”

Misty Ysasi, director of marketing and communications, commented, “Not only are the educational sessions invaluable, the exposure the show brings cannot be compared. The size of the show versus the amount of retail and foodservice representatives has given us the opportunity to make several new connections and build on existing relationships.”

Frontera will be celebrating its 25th year anniversary this summer. Its sister company, Crescent Fruit and Vegetables, is gearing up to have a great year, as it has increased its onion production by almost 20 percent.

Ysasi added that showcasing produce grown in the Southwestern United States and Mexico at Viva Fresh sums up Frontera Produce.

“It’s what we do, where we are and what we focus on day in and day out,” he pointed out. “The best produce is grown here, and its strategically located to get to most of the U.S. within a day or so. “We feel our marketing dollars go a really long way at Viva Fresh.”