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Wholesum is serious about quality assurance

Nogales, AZ — To assure the objectivity of quality assurance, Rebecca Rabago answers to no one at Wholesum Family Farms.

Ricardo Crisantes, Sr., the firm’s vice president of sales and marketing, said Rabago is free to make objective calls on what product meets the firm’s lofty standards. Rabago has been with the company for a dozen years.Wholesum-Culiacan-webWorkers harvest organically-produced bell peppers in one of many shade houses operated in Culiacan by Wholesum Family Farms.

“Her job is to watch our quality, size, uniformity and policies on food safety standards,” Crisantes said. “She inspects our organic integrity, which is near and dear to our hearts. She assures a safe and secure supply chain that is away from the threats of contraband.”

Wholesum is overcoming a previous supply shortfall for long English cucumbers with a five-acre expansion of its greenhouse production in Imuris, Sonora. Now that facility approaches 15 acres of English cukes under glass. “We’re also excited about new trials of cherry tomatoes coming out. The brix level is nine-plus,” said Crisantes. “The cherries are yellow, pink and brown. The three color options will be combined for an attractive medley pack, which will be rolled out this spring or early next summer.”

Crisantes said 74 percent of Wholesum’s production comes from its own farms, while associated growers have chosen the company’s marketing services and produce the remainder of the firm’s volume.

“That will be more prevalent,” he said. “We can’t grow everywhere. I have peppers starting in Sinaloa and running until the end of May. In May we start in central Mexico, which runs until December, which gives me the ability to serve my customers better product year-round. If I asked my brother (Theojary Crisantes, Jr.) to move to central Mexico — he can only run in so many directions.”

Crisantes said his grower contracts range from Watsonville, CA, to Guanajuato.