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Bassetti and Viva Fresh

edinburgh, tx — Viva Fresh is a vehicle that enables buyers to see when they want to source, whether it’s from Texas, Mexico or Arizona.

The Viva Fresh Expo gives buyers the opportunity to develop new relationships, and continue focusing on their education of the industry.

Jimmy Bassetti, president of J & D Produce Inc. in Edinburgh, TX, said, “It’s important to maintain our focus on education.”

“Our main goal is to increase consumption of fruits and vegetables,” he continued. “We want to move the needle a little and see demand go up tremendously for more business and hopefully, healthier consumers.”

Bassetti added that Viva Fresh is fortunate to have so many great people involved through the Texas International Produce Association.

“The board of TIPA is active and has played a big part” in the growth of the organization, Bassetti said.

“It’s a board that works together. It’s all good.”