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Live from NY it's New York Apple Sales

Nicknamed, “LIVE from NY,” New York Apple Sales' new website premiered Thursday, Oct. 6.

“We are pleased to join with Mason Digital in Fairport, New York in announcing that after nearly eight months of web construction, New York Apple Sales Inc.’s new website is now live,” said Jim Allen, vice president of marketing for the leading apple grower and shipper headquartered in Glenmont, NY. “The site has the same address, http://newyorkapplesales.com, but is totally refreshed and updated and a complete re-do of our previous site.”

The newly designed site is a working — or interactive — platform that will allow NYAS to continuously refresh, update and add new content, without having to rebuild or redesign the site.

“Although we are now live, we still have a few more items to include, such as a photo image library, video footage segment, grower-packer photos and a retailer portal,” explained Allen.  “All of this will be easily added, and soon.”

The site now has video, and NYAS will be adding more clips in the near future. Allen boasted that the enhanced site will offer new images and better information on the company’s products, services and its growing partners.

“The site uses cutting-edge digital improvements that will allow us to constantly refresh it without doing a complete makeover,” Allen pointed out. “This technology has changed immensely over just the last few years, and we wanted to be on the cutting edge of it.”

Mason Digital designed the site, following New York Apple Sales’ lead in wanting to emphasize that it is a grower, packer and marketing organization, and that it’s fully integrated.

It was equally important for NYAS to communicate the message in its new website that it is a family of farms that have been working the land for generations.

“Our special attention to being good stewards of the land, practicing sustainable agricultural and tacking all necessary steps to preserve and enhance our environment is a priority for all of our growing partners,” stressed Allen. “Our future is our land, and preserving this asset is vital for our future generations.

“Our dedication to growing and providing safe food to the public is equally important, and this needs to be shared with our audience of consumers.”