COMPLIMENTARY
PRINT SUB

CLICK HERE

The-Produce-News-Logo-130

CURRENT ISSUE

view current print edition

 

 

International Paper ‘steams’ to New Orleans

For the past 14 years, Shirley Chapman, renowned artist within the produce industry, has created International Paper’s annual PMA Fresh Summit poster, and this year is no exception.

The poster, which always showcases the host city and its connection to the produce industry, features a historic steamboat to honor New Orleans.

“We’re excited to be showcasing at PMA again this year and Shirley will be back signing posters of the newest artwork in her series for International Paper,” said Lauren Lee, marketing manager for the Memphis, TN-based company. “We also plan to highlight some different areas of interest this year — innovation, sustainability, and our retail display business.

“New Orleans has long been an important city, serving as the gateway between the Gulf of Mexico and the mighty Mississippi, and we’re excited to be back there for this year’s PMA,” Lee added.

International Paper will be at Booth No. 2205 this year on the main aisle, and will feature a new interactive sustainability app that will be showcased on a large screen in the front of the booth.

“The app tells our sustainability message around the circular nature of corrugated,” Lee said. “Each box comes from a working forest, fulfills a purpose, and gets recycled to be made into another box. International Paper will continue to lead the world in responsible forest stewardship to ensure healthy and productive forest ecosystems for generations to come.”

The team at International Paper values the relationships it has with its produce customers and looks to PMA as a chance to demonstrate how it can be a strategic supplier and resource that goes way beyond just a box.

“The show gives us an opportunity to learn the newest trends in the produce industry and how we can further add value for our customers,” Lee said. “PMA is always a fun event. We get to interact with our customers and hear what is new in their businesses.”

The topics the company expects to discuss this year include how corrugated packaging can extend produce shelf life and the benefits of corrugated vs. plastic RPCs. The goal, Lee noted, is to show the facts of why corrugated packaging is the best choice.

In addition to getting ready for the show, there is a lot of buzz at International Paper.

“We’re excited about our new innovation for bulk produce applications, ClimaBin,” Lee said. “Made with International Paper’s proprietary ClimaGuard medium technology, ClimaBin provides strength and moisture resistance that protects produce and growers from costly bin failures.”